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PROBLEM - SOLUTION (Humancredit infographic EN)
1.
press release· ©
Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc intrusive ads BLOCK 20% ad-blocked inventory2 60% negative ad engagement1 ad-blinded users BLIND advertisers ad marketers publishersweb users Status Quo Source: 1 Pagefair 2014, 2 Adobe Report 2013
2.
press release· ©
Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc fair ads fair, relevant & signed ads feedback & interests accepted ads advertisers with an ethical1 commitment ad marketers with OBA certificate2 publishers who accept Humancredit web users who accept fair ads and do good Humancredit human 2 business dialogue 1 advertisers have to be members of the UN Global Compact network, or to comply with the UN Global Compact’s 10 principles 2 ad marketers that are EDAA OBA certified, or comply with the 7 principles for online behavioral advertising
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