1. Know Your PlaceAdding Geographic Intelligence to your Content Gary Gale Director of Engineering

2. Place based thinking Know Your Place:

3. You Are Here Latitude 52° 11' 38.886” Longitude -1° 42' 26.1678"

5. WOEIDs Know Your Place:

6. Unique Permanent Global Language Neutral London = Londra = Londres = ロンドン United States = États-Unis = StatiUniti = 미국 Ensures that geography can be employed consistently and globally By users of Geo Technologies products Internally Externally

8. zip codes, airport codes

9. admin regions, time zones

10. telephone code areas

11. marketing areas

12. points of interests

13. colloquial areas

15. United Kingdom 23424975 VereinigtesKönigreich Europe 24865675 Country Continent Royaume Uni England 24554868 Great Britain 28298150 Country Colloquial イギリス Warwickshire 12602190 Worcestershire 12602192 County County Earth 1 Supername Stratford-on-Avon 12696101 District Stratford-upon-Avon 36424 Warwick 39228 Town Town CV37 26787646 ZIP

16. Joining People with Content … And content with people Know Your Place:

17. Match: Stratford-upon-Avon Neighbours: Henley-in-Arden Warwick Shipston on Stour Chipping Campden Evesham Alcester Parent: Stratford-on-Avon District Children: CV37 Shakespeare’s Birthplace Stratford-upon-Avon Station

20. Museum of Modern Art, New York MOMA NYC paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

21. London Eye Millennium Wheel hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

22. City and County of San Francisco San Francisco SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591//

23. Dig deeper? Know Your Place:

24. http://developer.yahoo.com/geo/geoplanet

25. http://developer.yahoo.com/geo/placemaker

26. Thank you for listening … www.ygeoblog.com twitter.com/yahoogeo twitter.com/vicchi