So you have an App? Who cares?
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The document discusses strategies for promoting mobile health apps, including: 1. Proximity marketing allows discreet delivery of health messages to mobile phones without personal information. 2. The M2Men app was launched at Pride Toronto 2010 with various promotional strategies. Integrating social media, bloggers, and a communications strategy is important for any app launch. 3. Advertising an app within a related app saw weekly M2Men app downloads increase dramatically, showing it can be an effective promotional strategy.
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So you have an App? Who cares?
- 1. So you have an app? Who Cares??? Mobile for Social Change 2011 Presented by: Michelle Hamilton-Page, Sexual Health Promotion
- 8. inSPOT Toronto Electronic Bookmark (animated gif)
- 13. Touch here to launch
- 16. Map Me Tab
- 17. Map Me Function
- 18. Map Me and Legend
- 19. Map Me Clicked on pin head
- 20. Clicked on Directions, took me to GPS function – out of app
- 21. Resources Tab
- 22. Resources
- 23. Resources
- 24. SexInfo Tab
- 25. SexInfo
- 26. SexInfo
- 27. inSPOT Toronto
- 28. inSPOT Toronto
- 29. inSPOT Toronto
- 30. inSPOT Toronto
- 44. Advertising an App in an App
- 47. So What…HAS Worked thus far??
- 48. Case study
- 49. How do you Freemiumize?
Hinweis der Redaktion
- Add piece from Generating Local Knowledge -influence of peers – women used their social network to obtain information about sexual health, recommendations for care, and personal support – important roll of peers in delivering information – if they heard sexual health from someone their own age, it would make it easier for them to relate to the issues. Use in Chlamydia campaign - Can seed campaign specific information in the first few slides, directing youth to other resources eg. website for more information