Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one's role.

1. Social Media for Professional Development Gene Begin M’07 Digital Marketing Director Babson College

4. A shift in how people discover, read and share news, information and content (Wikipedia) Social Media… is more popular than e-mail. * *Mashable.com ** Time magazine Social Media And porn. **

10. Tweetdeck Example

13. LinkedIn Group Examples Babson College Community My Groups

16. Social Media Takes Time Adapted from work by Aliza Sherman and Beth Kanter

17. 1. Learn - Learn your way around the space and discover how other users are utilizing the platform. 3 Steps to Social Media Use 3. Interact - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. 2. Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections.

19. Questions? Don’t hesitate to contact me with any questions. Gene Begin [email_address] Twitter:@gbegin http://www.linkedin.com/in/genebegin Babson Blogs http://blogs.babson.edu Babson Community LinkedIn Group http://www.linkedin.com/groups?mostPopular=&gid=39858 Babson Facebook Page http://www.facebook.com/babsoncollege