1. Artificial food colors and additives are commonly used in foods and medicines to improve appearance and taste, but they can cause side effects like hyperactivity, ADHD, and allergic reactions in children who are more vulnerable. 2. Studies have found associations between artificial colors and preservatives (like tartrazine and sodium benzoate) and increased hyperactivity in children. 3. Natural colors and flavors from sources like fruits and vegetables are safer alternatives to artificial ones, as they are less likely to cause allergic reactions and may even provide additional health benefits.

6. Most Important & well studied SIDE EFFECT OF ARTIFICIAL COLOURS Attention Deficit Hyperactivity Disorder (ADHD) Symptoms: Lack of concentration, distractibility, excitability, impulsiveness, temper tantrum, anxiety, antisocial behavior, difficulties with coordination, disabilities of both cognitive and learning functions. J.Human Nutr,34:167-174,1980 Report on Colour Additives. FACT, June, 1987 Pediatrics. 1978 Jun;61(6):811-7.

10. What I found in my “samples”? Lupin Ponceau4R Nizonide Dr. Reddy’s Sunset Yellow Pedicloryl Novartis Sunset Yellow Calcium Sandoz Macleods Sunset Yellow Zithrox Ranbaxy Sunset Yellow Zanocin Ranbaxy Ponceau4R Chericof Dr. Reddy’s Sunset Yellow Relent Wallace Tartrazine Waltuz Br Company Additive Medicine

12. OTHER SIDE EFFECTS OF ARTIFICIAL COLORS

13. 1. Artificial colors cause skin rashes in Children. Clinical Pediatrics, Vol. 37, No. 10, 601-607 (1998) 2. Tartrazine, Erythrosine, Sunset yellow, Ponceu 4 R, Amaranth, Fast red E, Allura red, Brilliant Blue. Inhibit mitochondrial respiration - Oxidative stress. The Chinese journal of physiology 2001 Mar 31; 44(1):1-11. Wei YH, Lu CY, Ma YS, Lee HC. 3. Azo dyes (Amaranth & Sunset yellow) - Genotoxicity . Environmental health perspectives 1994 October; 102(Suppl 6): 119–122. 4. Allergy to tartrazine in psychotropic drugs. The Journal of clinical psychiatry 2000 Jul;61(7):473-6

14. http://mbm.net.au/health/guide.htm Hypersensitivity reaction, asthma, ? Neurological Synthetic benzoin derivative Benzoic Acid Sensitivity to light, learning difficulties, thyroid cancer. Other uses: to kill maggots & flies! Coal Tar Erythrosine 1:10,000 allergic, potential carcinogen Synthetic coal tar and azo dye Ponceau 4R Asthma, Eczema, Hyperactivity. Birth Defects and Fetal Death! Azo dye Amaranth Cancer risk, Nasal congestion, Asthma, decreased appetite Naphthalene-6-sulfonate Sunset Yellow Asthma, ADHD, Rashes Synthetic Coal Tar dye Quinoline Yellow 1: 10,000 risk of Urticaria ADHD, possible risk of cancer Allergy Coal Tar – Industrial Waste Tartazine Problems Made From Additive

19. Inhibitor: Dopamine uptake - Hyperactivity Side Effects: Childhood hyperactivity, Photosensitivity, Erythroderma. Banned in USA and Norway Used in Shelcal suspension, Macalvit, Dexorange, etc. ERYTHROSINE

31. IS THERE AN A L T E R N A T I V E TO ARTIFICIAL COLORS & FLAVORS?

32. Natural Colors And Flavors Better & Safer Alternatives