Conducted in September 2009, this online survey of 39 senior b-to-b marketing leaders (mostly CMOs and VPs of Marketing) examines how they are managing the turbulent economic climate and what changes to budgets, strategies and programs they have made this year and are planning to make in 2010.
B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America
CMOs in Flux
1. CMOs in Flux
How B-to-B Marketing Leaders Are Coping with Challenging Economic Conditions, and
What Changes to Marketing Strategies, Mixes, Budgets and Tactics They Expect in 2010.
Results of a September 2009 Survey of 39 B-to-B Marketing Leaders in the U.S. Market.