Digital marketing for education institute

2. WHY DIGITAL MARKETING IS IMPORTANT
A recent research report by the Internet and Mobile Association of India (IAMAI)
estimates the number of Internet users at 205 million in October, and
estimates it to swell to 213 million by the end of 2013. The number of Internet
users in rural India too is growing. In October, according to IAMAI, India had
68 million rural users and the number is expected to grow to 72 million by the
year-end

3. WHY DIGITAL MARKETING IS IMPORTANT
India: Reach of key online categories: India Vs. Worldwide

4. INDIA AND DIGITAL MARKETING
India, as per a recent report by ComScore. Ninety one per cent of its online
audience is in the 15-44 years old age segment.

5. BEFORE STARTING DIGITAL MARKETING
Before starting digital marketing do the following workout
• Do Meeting with marketing team and find out sale and marketing
process
• Prepare a online marketing plan and sync with offline marketing plan
• Budget Allocation
• Hire digital marketing team or hire a good agency
• Define marketing KPI as well as online marketing
• Define your target audience like city, age, profile, interest etc.

6. KEY ELEMENTS DIGITAL MARKETING FOR
EDUCATION
1. Website
2. Blog
3. Social Media marketing
4. SEO
5. Paid Marketing
6. Lead Generation
7. CRM
8. Re targeting
9. Online reputation Management
10. Word of Mouth

7. • Responsive , fast
website with 100%
uptime website
require with good
content and call on
action
Note:- Website must
able to convey your
USP like campus,
faculty , course,
benefits etc.
WEBSITE

8. • Good blog
with education
and current
news topics
require regular
post.
• Motivate
faculty,
students to
write and
share blogs
BLOG

9. • Create
communities of
social media
channels and
feed them with
fresh and good
quality content
and engage
students,
faculty, parents
SOCIAL MEDIA MARKETING

10. • Onpage seo –
properly do on
page seo with
help of designer
or agency
• Off page seo –
work on
industry related
link building
where your
target audience
visit
SEO

11. Get instant result
in terms of
branding,
traffic and
leads with PPC,
display
campaign with
your business
keywords
PAID MARKETING

12. • Create data
capture forms
on website
along with call
on action and
save leads in
database
• Buy leads from
third party
education
portal or
vendors
LEAD GENERATION

13. • Invest in good
CRM it will help
you in long
term
• Auto import all
leads, inquiry,
online forms to
crm
• Follow up each
leads
CRM

14. Retarget website
visitor on
social media
and display
network sites
and recall your
business till
they converted
RE TARGETING

15. Like offline
reputation build
online reputation
by blogs, videos,
testimonials,
reviews, alumni
feedback, white
papers, research
papers, faculty
interviews,
campus branding,
campus news
ONLINE REPUTATION MANAGEMENT

16. Best way of viral
marketing is
word of mouth,
it may be
positive or
negative it
depends on
how you give
wow effect to
your customer.
WORD OF MOUTH

17. SUMMARY
Digital marketing is a powerful tool of marketing then can amplify your
sales and marketing process . But you have to be very careful in using
these tools specially
You have to build your offline reputation and brand with good word of
mouth, so that you can share it on online platform. Monitoring of all
mentioned methods is very necessary . Hire a team of such professional
or outsource all but keep a marketing person in sync with agency .
Define KPI in marketing as well as digital marketing and measure ROI of
online marketing

18. ABOUT ME
I am MBA marketing professional passionate about online
marketing, social media , lead generation , online branding , CRM ,
Apps, Servers and much more . Promoting lots of education
institutes like pre schools, school, design school, law school,
business schools, medical college with my skills .

19. FEEDBACK
Facebook- https://www.facebook.com/gargmukesh05
Twitter - https://twitter.com/gargmukesh05
Linkedin - https://twitter.com/gargmukesh05
Google Plus - https://plus.google.com/+MUKESHGARGDigital-Marketing