1. GOOGLE ‘Case Study’
MCOM 4325 Group 7: Krehel, Fittz,
Everett, Pfaff, Connor

2. IDEATION
• Founders
– Began as a research project in 1996
– Larry Page & Sergey Brin
– Ph.D. Students from Stanford University
– Began in Merlo Park, CA (in a friend’s garage)

3. ….LAUNCH
• $100,000 check from Andy Bechtolstein (cofounder)
• First press release in 1998 covering $25 million
shares bought
• Moved to Palo Alto, California in 1999 with 8
employees
• Page developed “Google Friend’s Newsletter”
to inform people/fans about new company

4. GROWTH
• In 2000, ten different language versions of
GOOGLE search engine created.
• ADWORDS created in order to obtain revenue
from advertisements
• 2001- Google Images
• 2001- Froogle (shop)
• 2005- Google Maps
• 2006- Acquisition of YouTube

5. “GOOGLEPLEX”
PALO ALTO, CA

6. STRATEGY
• Maintain innovate ideas
• Evolve with the industry
– (mobile, search and browsers)
• FAST-MOVING
• Global and International Sales
• Continue to evolve and dominate competition
– Bing, Yahoo!

7. BOTTOMLINE
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53,861 employees
96% of profits come from ads
$50.18 billion in sales each year
#5 Most Valuable brand
Google is the dominant search engine in the
United States with 65.6 % of the market share
• Market cap $260 Billion
• (2012) Total advertising revenue $42.5 Billion