Travel and Tourism in Singapore to 2017
Synopsis The report provides detailed market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire Singapore travel and tourism sector Detailed analysis of tourist spending patterns in Singapore The total
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1. Travel and Tourism in Singapore to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Singapore travel and tourism sector Detailed
analysis of tourist spending patterns in Singapore The total, direct and indirect tourism output generated by
each category within the Singapore travel and tourism sector Employment and salary trends for various
categories in the Singapore travel and tourism sector, such as accommodation, sightseeing and entertainment,
foodservice, transportation, retail, travel intermediaries and others Detailed market classification across each
category with analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel
intermediaries industries
Executive summary
Domestic and outbound tourism in Singapore recovered from a decline caused by an overhang of the financial
crisis in 2009. However, international arrivals registered growth during the review period
(2008−2012). Singapore has a modern, well-developed transport infrastructure, and its air and rail
networks are considered by some to be among the finest in Asia. The country's ports provide a natural hub for
shipping to and from Europe, the Americas and Asia-Pacific. Tourism has a large-scale impact on the
country’s economy and according to the World Travel and Tourism Council (WTTC), in 2012,
accounted for 11.3% of the country’s GDP and comprised 9.1% of its total employment.
Scope
This report provides an extensive analysis related to tourism demands and flows in Singapore:
It details historical values for the Singapore tourism sector for 2008–2012, along with forecast figures
for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for
both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Singapore It provides
employment and salary trends for various categories of the travel and tourism sector It provides
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Singapore travel and
tourism sector Understand the demand-side dynamics within the Singapore travel and tourism sector, along
with key market trends and growth opportunities Identify the spending patterns of domestic, inbound and
outbound tourists by individual categories Analyze key employment and compensation data related to the
travel and tourism sector in Singapore
Key highlights
Singapore’s tourism sector has a greater dependency on inbound tourism than domestic tourism. This
is mainly due to the relatively small size of its population and geographical area. In 2012, Singapore registered
145,866 domestic trips, while inbound trips registered 20.9 million. Inbound tourism increased at a
review-period CAGR of 9.17%, with total arrivals increasing from 10.1 million in 2008 to 14.4 million in
2012. The highest annual growth rate of 20.2% was recorded in 2010. In 2017, inbound tourist arrivals are
expected to reach 20.9 million, representing a forecast-period CAGR of 7.74%. The key drivers of this growth
are expected to be improving economic forecasts in key European source countries, greater access to travel
services at competitive prices, and government efforts to promote Singapore as a tourist destination. The
government and the Singapore Tourism Board (STB) jointly undertook promotional initiatives to achieve a
Travel and Tourism in Singapore to 2017
2. growth in inbound tourist flows. STB launched the YourSingapore branding campaign. Singapore is the
second-largest source market of outbound tourism in South-East Asia. The most popular foreign destinations
for its outbound tourists are Malaysia, Indonesia and Thailand. Malaysia alone accounted for 73.4%, or 5.8
million international departures from Singapore. Singapore is also an important market for Australia.
Outbound trips to Australia increased from 151,135 in 2010 to 158,065 in 2012, with tourists attracted by
festivals. Singapore’s domestic and international air traffic volume increased during the review period.
The volume of passengers carried reached 51.2 million in 2012, expanding at a review-period CAGR of
7.95%. Over the forecast period, the number of passengers carried is expected to increase at a CAGR of 4.95%
to reach 65.2 million. The total revenue is also anticipated to increase from SGD21.4 billion (US$17.2 billion)
in 2012 to SGD28.4 billion (US$22.7 billion) in 2017. This growth is in line with increasing tourist volumes
and air capacity. Room occupancy rates increased during the review period from 81.0% in 2008 to 86.7% in
2012. Upscale hotels had the highest occupancy rate of 88.0% in 2012, followed by midscale hotels with
87.0%. Over the forecast period, the rate is expected to increase to 87.9% in 2017. Upscale hotels will
continue to have the highest occupancy rate of 89.2% in 2017. Singapore’s car rental market grew at a
CAGR of 4.11% during the review period to reach a value of SGD192.7 million (US$154.3 million) in 2012.
Car rental value is expected to reach SGD225.7 million (US$180.7 million) by 2017, representing a
forecast-period CAGR of 3.21%. The increase in international and domestic tourist volumes, a rise in the
number of business travelers and new advertising strategies adopted by car rental companies will fuel growth.
Singapore’s travel intermediaries industry is anticipated to post a forecast-period CAGR of 7.03%, to
reach SGD5.1 billion (US$4.1 billion) in 2017. This increase will be driven by a rise in discretionary
spending, an increase in business travel and international promotional activities by Singapore’s tourist
board. The market share of online intermediaries is expected to increase from 13.3% in 2012 to 27.1% in
2017. Consequently, the market share of in-store channels is anticipated to decline from 86.7% in 2012 to
72.9% in 2017.
table Of Contents
1 Executive Summary
2 Market Overview
2.1 The Domestic Economy
2.2 Travel And Tourism Trends And Issues
2.3 Key Travel And Tourism Indicators
2.4 Tourism Swot
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
2.5 Country Fact Sheet
2.6 Demographic Profile
3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance Outlook
Travel and Tourism in Singapore to 2017
3. 3.1.2 Key Issues And Trends
3.2 Inbound Tourism
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3 Outbound Tourism
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues And Trends
4.3 Airlines Forecast Highlights
5 Hotels
5.1 Performance Outlook
5.2 Key Issues And Trends
5.3 Hotels Forecast Highlights
6 Car Rental
6.1 Performance Outlook
6.2 Key Issues And Trends
6.3 Car Rental Forecast Highlights
7 Travel Intermediaries
7.1 Performance Outlook
7.2 Key Issues And Trends
7.3 Travel Intermediaries Forecast Highlights
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourist Board Description
8.3 Target Market
9 Airport Profiles
9.1 Singapore Airports
9.1.1 Overview
9.1.2 Operator Profile
9.1.3 Routes
Travel and Tourism in Singapore to 2017
4. 10 Company Profiles – Airlines
10.1 Company Profile: Jetstar Asia Airways Pte Ltd
10.1.1 Jetstar Asia Airways Pte Ltd – Company Overview
10.1.2 Jetstar Asia Airways Pte Ltd – Main Services
10.1.3 Jetstar Asia Airways Pte Ltd – Key Competitors
10.1.4 Jetstar Asia Airways Pte Ltd – Key Employees
10.2 Company Profile: Singapore Airlines Ltd
10.2.1 Singapore Airlines Ltd– Company Overview
10.2.2 Singapore Airlines Ltd– Business Description
10.2.3 Singapore Airlines Ltd– Main Services
10.2.4 Singapore Airlines Ltd– History
10.2.5 Singapore Airlines Ltd – Swot Analysis
10.2.6 Singapore Airlines Ltd – Strengths
10.2.7 Singapore Airlines Ltd – Weaknesses
10.2.8 Singapore Airlines Ltd – Opportunities
10.2.9 Singapore Airlines Ltd – Threats
10.2.10 Singapore Airlines Ltd – Key Competitors
10.2.11 Singapore Airlines Ltd – Key Employees
10.3 Company Profile: Tiger Airways Holdings Ltd
10.3.1 Tiger Airways Holdings Ltd – Company Overview
10.3.2 Tiger Airways Holdings Ltd – Business Description
10.3.3 Tiger Airways Holdings Ltd– Main Services And Brands
10.3.4 Tiger Airways Holdings Ltd – History
10.3.5 Tiger Airways Holdings Ltd – Swot Analysis
10.3.6 Tiger Airways Holdings Ltd – Strengths
10.3.7 Tiger Airways Holdings Ltd – Weaknesses
10.3.8 Tiger Airways Holdings Ltd – Opportunities
10.3.9 Tiger Airways Holdings Ltd – Threats
10.3.10 Tiger Airways Holdings Ltd – Key Competitors
10.3.11 Tiger Airways Holdings Ltd – Key Employees
10.4 Company Profile: Silkair (s) Pte Ltd
10.4.1 Silkair (s) Pte Ltd – Company Overview
10.4.2 Silkair (s) Pte Ltd – Main Services
10.4.3 Silkair (s) Pte Ltd – Key Competitors
10.4.4 Silkair (s) Pte Ltd – Key Employees
10.5 Company Profile: Scoot Pte Ltd
10.5.1 Scoot Pte Ltd – Company Overview
10.5.2 Scoot Pte Ltd – Main Services
10.5.3 Scoot Pte Ltd – Key Competitors
10.5.4 Scoot Pte Ltd – Key Employees
11 Company Profiles – Hotels
11.1 Company Profile: Marina Bay Sands Pte Ltd
11.1.1 Marina Bay Sands Pte Ltd – Company Overview
11.1.2 Marina Bay Sands Pte Ltd – Main Services
11.1.3 Marina Bay Sands Pte Ltd – Key Competitors
Travel and Tourism in Singapore to 2017
5. 11.1.4 Marina Bay Sands Pte Ltd – Key Employees
11.2 Company Profile: Pan Pacific Hotels Group Ltd
11.2.1 Pan Pacific Hotels Group Ltd – Company Overview
11.2.2 Pan Pacific Hotels Group Ltd – Business Description
11.2.3 Pan Pacific Hotels Group Ltd – Main Services And Brands
11.2.4 Pan Pacific Hotels Group Ltd – History
11.2.5 Pan Pacific Hotels Group Ltd – Swot Analysis
11.2.6 Pan Pacific Hotels Group Ltd – Strengths
11.2.7 Pan Pacific Hotels Group Ltd – Weaknesses
11.2.8 Pan Pacific Hotels Group Ltd – Opportunities
11.2.9 Pan Pacific Hotels Group Ltd – Threats
11.2.10 Pan Pacific Hotels Group Ltd – Key Competitors
11.2.11 Pan Pacific Hotels Group Ltd – Key Employees
11.3 Company Profile: Capella Singapore
11.3.1 Capella Singapore – Company Overview
11.3.2 Capella Singapore – Main Services
11.3.3 Capella Singapore – Key Competitors
11.3.4 Capella Singapore – Key Employees
11.4 Company Profile: W Singapore Sentosa Cove
11.4.1 W Singapore Sentosa Cove – Company Overview
11.4.2 W Singapore Sentosa Cove – Main Services
11.4.3 W Singapore Sentosa Cove – Key Competitors
11.4.4 W Singapore Sentosa Cove – Key Employees
11.5 Company Profile: Conrad Centennial Singapore
11.5.1 Conrad Centennial Singapore – Company Overview
11.5.2 Conrad Centennial Singapore – Main Services
11.5.3 Conrad Centennial Singapore – Key Competitors
11.5.4 Conrad Centennial Singapore – Key Employees
12 Company Profiles – Car Rental
12.1 Company Profile: Ace Drive Pte Ltd
12.1.1 Ace Drive Pte Ltd – Company Overview
12.1.2 Ace Drive Pte Ltd – Main Services
12.1.3 Ace Drive Pte Ltd – Key Competitors
12.1.4 Ace Drive Pte Ltd – Key Employees
12.2 Company Profile: Avis Car Rental Singapore
12.2.1 Avis Car Rental Singapore – Company Overview
12.2.2 Avis Car Rental Singapore – Main Services
12.2.3 Avis Car Rental Singapore – Key Competitors
12.2.4 Avis Car Rental Singapore – Key Employees
12.3 Company Profile: Drive.sg
12.3.1 Drive.sg – Company Overview
12.3.2 Drive.sg – Main Services
12.3.3 Drive.sg – Key Competitors
12.3.4 Drive.sg – Key Employees
12.4 Company Profile: Popular Rent A Car Pte Ltd
Travel and Tourism in Singapore to 2017
6. 12.4.1 Popular Rent A Car Pte Ltd– Company Overview
12.4.2 Popular Rent A Car Pte Ltd– Main Services
12.4.3 Popular Rent A Car Pte Ltd– Key Competitors
12.4.4 Popular Rent A Car Pte Ltd– Key Employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: Dynasty Travel International Pte Ltd
13.1.1 Dynasty Travel International Pte Ltd – Company Overview
13.1.2 Dynasty Travel International Pte Ltd – Main Services
13.1.3 Dynasty Travel International Pte Ltd – Key Competitors
13.1.4 Dynasty Travel International Pte Ltd – Key Employees
13.2 Company Profile: At Air Sino-euro Associates Travel Pte Ltd
13.2.1 At Air Sino-euro Associates Travel Pte Ltd – Company Overview
13.2.2 At Air Sino-euro Associates Travel Pte Ltd – Main Services
13.2.3 At Air Sino-euro Associates Travel Pte Ltd – Key Competitors
13.2.4 At Air Sino-euro Associates Travel Pte Ltd – Key Employees
13.3 Company Profile: Commonwealth Travel Service Corporation Pte Ltd
13.3.1 Commonwealth Travel Service Corporation Pte Ltd – Company Overview
13.3.2 Commonwealth Travel Service Corporation Pte Ltd – Main Services
13.3.3 Commonwealth Travel Service Corporation Pte Ltd – Key Competitors
13.3.4 Commonwealth Travel Service Corporation Pte Ltd – Key Employees
13.4 Company Profile: Chan Brothers Travel Pte Ltd
13.4.1 Chan Brothers Travel Pte Ltd – Company Overview
13.4.2 Chan Brothers Travel Pte Ltd – Main Services
13.4.3 Chan Brothers Travel Pte Ltd– Key Competitors
13.4.4 Chan Brothers Travel Pte Ltd– Key Employees
13.5 Company Profile: Five Stars Tours Pte Ltd
13.5.1 Five Stars Tours Pte Ltd – Company Overview
13.5.2 Five Stars Tours Pte Ltd – Main Services
13.5.3 Five Stars Tours Pte Ltd – Key Competitors
13.5.4 Five Stars Tours Pte Ltd – Key Employees
14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2 Tourism Employment
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
Travel and Tourism in Singapore to 2017
7. 14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3 Domestic Tourism
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4 Inbound Tourism
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5 Outbound Tourism Flows
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6 Airlines
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7 Hotels
14.7.1 Establishments By Hotel Category
14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category
14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type
14.7.10 Guests By Hotel Category And Customer Type
14.8 Car Rentals
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9 Travel Intermediaries
14.9.1 Market Value By Product Type
Travel and Tourism in Singapore to 2017
8. 14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism, By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel
15 Appendix
15.1 What Is This Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Timetric
15.5 About Timetric
15.6 Timetric’s Services
15.7 Disclaimer
15.8 Timetric’s Services
15.9 Disclaimer
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Travel and Tourism in Singapore to 2017