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Inbound marketing for startups Gael Breton @gaelbreton
How do most people buy in 2011?
or
How do we get into the natural browsing stream without disrupting it?
Agenda ,[object Object]
Blogging
Social Media
Discussion Marketing
Product Based Strategy
Real life events,[object Object]
SEO – Prepare for the war https://adwords.google.com/select/KeywordToolExternal
SEO – Claim local listings http://www.google.com/placesforbusiness
SEO – get an affiliate program http://www.hasoffers.com
Blogging
Blogging – pick the right plateform http://wordpress.org/
Blogging – what to write about http://www.seomoz.org/beginners-guide-to-seo
Blogging – Get Viral http://www.paywithatweet.com/
Blogging – Get Viral http://export.ly/
Social media
Social media – Chose your target
Social media – connect with the community http://followerwonk.com
Social media – connect with the community http://findpeopleonplus.com/
Discussion marketing – guest writing
Discussion marketing – answer questions
Discussion marketing – forums and blogs http://www.google.com/alerts

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Inbound marketing Presentation Harvard+Wharton

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