This worksheet accompanies Chapter 54 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about driving traffic to your website by posting entertaining, educational or shocking videos on YouTube.

1. YouTube Videos
© 2009, Patrick Schwerdtfeger
Record Simple Authentic Videos
□ Buy a FLIP video recorder or a camcorder with an external microphone jack.
□ Videos don’t need to be fancy. Amateur-looking videos look more authentic.
□ Use Windows Movie Maker (PC) or iMovie (Mac) to crop and edit your videos.
□ Make short 2 to 3-minute videos. YouTube viewers don’t like long videos.
Notes
Create Your Channel
□ A “channel” is just an account but choose a good username for the URL.
□ Link to your YouTube channel from everywhere and announce new uploads.
□ Integrate your channel with Facebook, FriendFeed, Twitter and your blog.
Notes
Promotion Strategies
□ Add “bumpers” at the beginning and end with your full contact information.
□ Include your primary URL on the “lower third” overlay of the entire video.
□ YouTube selects the exact mid-point for the thumbnail so plan accordingly.
Notes
Optimize Your Videos
□ Select a primary targeted keyword phrase for each video you publish.
□ Optimize the video title, description and tags with the keyword phrase.
□ Ask your audience to watch & rate the videos. Ratings contribute to ranking.
Notes
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