Rob Welton, Siemens, Powerpoint Presentation

Safe Cities –
“Share the Awareness”
Safety and security as enablers to better protect people and property

Copyright © Siemens AG 2012. All rights reserved.

Safe Cities
Where do you start?

Local International
10-17-2012 “Occupy” movement around the world
Attack on Federal Reserve Bank NYC
Thwarted
A suspect has been arrested for allegedly
plotting to attack the Federal Reserve
building in New York City on Wednesday.
ABC reports federal authorities and
NYPD foiled his plans with an organized
sting operation in which the man parked
a van he thought was carrying explosives
near the Lower Manhattan building.
The man then attempted to set off the
fake explosives from the Millenium Hotel
using a cell phone.
Sources say an undercover
agent provided the man with the
explosives after meeting online.
The FBI has identified the suspect as
a 21-year-old from Bangladesh. The man
lives inLong Island and is believed to
have acted alone.

Page 2 June 2012 IC BT FSS ES S

“…the responsibility for city development ultimately falls to city
authorities. And they, in turn, cannot succeed without the support of the
private sector and society in general. “

Dr. Joan Clos
Executive Director of the United Nations Human
Settlements Programme (UN-HABITAT)
Extract from an interview conducted by Evelyn Runge for Siemens


Safe Cities
At the heart of the Sustainable City vision

The Sustainable City… …needs the Safe City, to

 Attract and retain the best citizens (skilled,
 Inclusive law-abiding, productive)
 Reduce social inequalities (right to live
and feel safe)

 Show commitment to solving burning issues
 Responsible  Enable responsible energy initiatives to gain
acceptance and a higher priority.

 Reassure investors and industries that they
 Competitive have a long-term and safe future in the city
 Support the industries that depend on city„s
attractiveness (tourism, education,research…)


Safe Cities
An all encompassing environment requires a holistic strategy

The complexity of the Safe City landscape requires proactive and agile planning and
management tools, and know-how of the city critical industries, infrastructure and users

City Infrastructure

Energy Transport Communications

Safe City City Operators
Key Elements Law Enforcers Service Providers Infrastructure
(Fire, Police, etc.) (medical, waste mgt., etc.) Operators (utilities)

City Users
Inhabitants Visitors Businesses
(People) (People) (People & Infras.)

* Source: the rise of Safe Cities, Frost & Sullivan, June 2011

Safe Cities
The need for a long-term and holistic view

 Positive trend towards increasing prevention
 However, prevention alone cannot fully address the complete risk landscape
 Detection, Response and Recovery from events should not be neglected in times of lean budgets

Copyright
Source: Megacity Challenges – a survey of 522 stakeholders spread across 25 cities - Sponsored by Siemens © Siemens AG 2012. All rights reserved.

Safe Cities
Addressing 3 high visibility, high impact city challenges

Public-Private Partnership

Public
City Incident
buildings
Transportation Management
& Critical
Infrastructure

High visibility At the heart of city life Highly publicized when goes wrong

Disruptions to service continuity and efficiency have far reaching
High impact
economic, social and political consequences

Criticality for
Require a strong safety and security foundation to cope with
future
new technologies, processes and collaboration models
developments


Incident Management
Leveraging security technology and services

Know more
Identify – Visualize – Analyze

Incident Management
Real-time decision support

Plan better Intervene faster
Optimize – Enforce – Measure Mobilize – Collaborate – Resolve


A City is a Collection of Services and
Facilities…Public and Private

www.siemens.com/urbanization Copyright © Siemens AG 2012. All rights reserved.

A Safer City Integrates and Coordinates Information
from Public and Private Sources

Perimeter
Fire detection Evacuation Automated Danger Identity Video Command
security and
and alarming systems extinguishing management Management surveillance & Control
intrusion

Fire Safety Security

Threat Monitoring,
Dispatch, and Resource
Management

Services

Life cycle Alarm management and
System maintenance Knowledge services
management outsourcing/out-tasking


Get the Word Out!!

When bad things happen-


“A System of Systems”

Goal is to Simplify Emergency Dispatch and
Notification

 Create an “Easy Button” experience for
end users
 Incorporate voice capabilities from
existing fire panels
 Integrate digital signage across the facility
for visual communications
 Communicate with various other security
systems


Mass Notification – Reach Them All


Need for Emergency Communications

Columbine Workplace
Shootings violence

SoCal Virginia
Wildfires Tech
Shootings

Attack on
9/11
US Embassy &
Terrorist
Hurricane Army Barracks
Attacks
Katrina


Effective Emergency Communications

Most Commonly Referred to As „Mass Notification‟

 Inform or Notify – Building occupants and key personnel are alerted
to WHAT is happening and WHERE it is occurring

 Provide Instruction – Notification is only effective if it gives direction
on how to act or what to do

 Verify – Critical communications require verification that messages
are heard, understood and acted upon


Siemens Building Technologies
Core Business Applications

HVAC

Security

Critical Building
Communications Automation
Technologies

Fire Safety Energy &
Environmental


Mass Notification Overview

Leverage the three communication environments…

Inside Outside At Your Side
Emergency PA / Intercom Giant Voice PDAs
Operations Video Screens Loud Speakers Mobile Phones
Fire Panels EMS / Police Laptops
Desktop Computers Video Screens SMS / MMS
Telephones Sirens IM Chat
LED Displays Radio broadcast Email
Indoor radio systems
Indoor pager systems

Flexibility to Meet Your Emergency Plan
WHY
WHO WHAT WHEN HOW
Person Text Automatic text-to-text

Department LED Displays Manual text-to-voice
Group Flat panel displays Immediate voice-to-voice
Organzation PC Alert Delayed live voice
Site E-mail Scheduled ad hoc
Access level Pager pre-determined
Cell Phone one-way
Smart Phone two-way
Voice confirmation

Fire Voice Speakers conference
PA Speakers
Land Phone
Land Phone speakers
Giant Voice CHEMICAL SPILL
Outside PA
Radio Tower
Notify and instruct public.
Cell phones
Hand Held Radios
Manage the incident.
Multimedia
Provide information for feedback.
Flat Panel Displays
CCTV
Flat Panel Displays
PCs
Documents, links

Safe Cities with the private sector
Building the sustainable city vision together

The Sustainable city Leverage existing and newer technologies with
services to:

 Inclusive
Turn safety and security into a “positive equalizer”
 Reduce polarization - no more “wrong side of town”
 Bring businesses closer to labor pools
 Foster Community engagement initiatives

 Responsible
Make wise choices for the future (risks, desired outcome)
 Support other City initiatives
 Role in National security and economic wealth

 Competitive
Capitalize on positive communication:
 Show efficiency improvements based on hard facts
 Drive city funding and investments


Thank you for your attention!

Rob Welton
Siemens
Infrastructure and Cities Sector
National Business Development Manager
Enterprise Security Solutions

215 Southport Drive
Suite 900
Morrisville, NC 27560

Phone: 919-802-7787
E-mail:
Thank You! robert.welton@siemens.com

Copyright ©Industry, Inc. 2012. All rights reserved.
© Siemens Siemens AG 2011.

Rob Welton, Siemens, Powerpoint Presentation

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