Whether you're starting a SaaS business or leading an industrial manufacturing firm, these sales and marketing tools will help you grow your business faster.

1. How to Grow Your
Business Faster
Tools | Structure | Growth Hacks

2. Agenda
Structure for Growth
Growth Marketing (Hacks)
Inbound Marketing
Sales Tools

3. David Folwell - President
We help businesses grow faster.
This pitch lets you in on a few of our secrets.

4. Structure Your
Business for Growth
Automation Tools

5. 1. Set up Harvest or
Recurrly for auto billing
2. Connect to Xero
3. Create an account with
ZenPayrollß
Automate accounting,
billing, and payroll so
you can focus on what
matters.

6. Measure what
matters to grow
faster
Define KPIs and track
them weekly or
monthly. Try one of
these free templates to
get started.
Ideas for KPIs from HubSpot: http://blog.hubspot.com/insiders/marketing-key-performance-indicators

7. Automate sign ins
and eliminate
interruptions
Track visitors and
reduce interruptions
for your team with
automated guest sign-
in

8. Growth
Marketing
Tactics & Tools

9. 1. Survey customers to get
your NPS
2. Ask promoters to spread
the word
3. Call detractors to learn
where you can improve
Source: https://www.checkmarket.com/2011/06/net-promoter-score/
Measure your NPS.
Your strategy
depends on it.

10. Gain followers with ease
1. Follow followers of your
competitors
2. Follow followers of key
hashtags i.e. “#Startup”
3. Save followers for later
4. Don’t overdue it. Twitter
bans aggressive
followers. <100/day
“A great deal of my
success with Twitter can
be put down to a piece of
software called Tweet
Adder.”
Source: http://leavingworkbehind.com/get-more-twitter-followers/
Use TweetAdder to
increase Twitter followers.

11. Use exit intent pop-ups:
1. Create pop-ups for exit
intent to capture leads
2. Visitor sees pop-up
when mousing over X
3. Use tools like
LeadPages or
BounceExchange
Source: https://growthhackers.com/slides/growth-talk-29-growth-hacking-
quick-wins/
Convert visitors leaving
your site into leads.

12. Include bonus offers:
1. Instead of bundling into
one package, offer add’l
content as a “bonus”
2. People like freebies and
bonuses. Use this to
improve conversions
on landing pages
Source: https://blog.bufferapp.com/increase-conversions-by-134-percent
Give visitors bonus
Content product to
increase perceived value
“Creating post-specific bonuses
(“The Content Upgrade”) can
quickly skyrocket your blog’s
conversions. If I could only give you
one piece of advice, I’d say: “try the
Content Upgrade”

13. Avoid A/B test mistakes:
1. Test to the final goal
2. Sometimes what moves
visitors from page 1 to 2
is different than what
converts to a sale
3. Use tools like Mixpanel
for deep funnel analysis
Source: http://blog.popcornmetrics.com/the-no1-mistake-in-website-
conversion-funnel-optimization/
A/B test all the way to the
end goal (deep funnel
analysis).
“Without considering the full
website conversion funnel data
you're pretty much operating blind.”

14. Inbound
Marketing

15. Skyscraper content:
1. Find content that
works using Moz
2. Make the content
better
3. Reach out to people to
let them know about
the resource
“Backlinko reader used this system to
increase his organic search traffic by
more than 300% in just 7 days.”
Source: http://backlinko.com/skyscraper-technique
Build skyscraper content.

16. Landing page rules:
1. One page per campaign
2. Remove navigation
3. A/B test calls to action
4. Remove clutter
“Companies with 10+
landing pages get 55%
more signups.”
Source: www.hubspot.com
Create landing pages
to convert more leads.

17. Call to action rules:
1. Be specific
2. Deliver value
3. A/B test colors and
words
“Changing one word in
the call-to-action on a B2B
site generated a 38.26%
lift in conversions.”
Source: http://unbounce.com/
Add calls-to-action in
all of your blog content.

18. 1. Convert with content
offers
2. Nurture with email
3. Score leads with
HubSpot
4. Close with sales team
“Nurtured leads produce,
on average, a 20% increase
in sales opportunities
versus non-nurtured
leads.”
Source: www.salesforce.com
Use inbound marketing
tools like HubSpot to
generate, nurture, and
convert more leads.

19. 1. Identify target
audience
2. Learn their pain points
3. Create content that
solves pain points
4. Be found on Google
“Companies that published
16+ blog posts per month
got about 4.5X more
leads than companies that
published between 0 - 4
monthly posts..”
Source: www.hubspot.com
Publish new content at
least 4 times per month.

20. 5 Tools to
Accelerate Sales

21. Timing is
everything:
Use Sidekick to see
when your email is
opened and follow
up immediately.
“63% of people requesting
information on your company today
will not purchase for at least three
months - and 20% will take more than
12 months to buy.”
Source: http://www.marketingdonut.co.uk/marketing/sales/sales-techniques-and-negotiations/why-8-of-sales-people-get-80-of-the-sales

22. Communicate on
their terms:
Use TextUs to text
your targets from
your computer.
“SMS Marketing Wallops Email with
98% Open Rate and Only 1% Spam.”
Source: http://www.mobilemarketingwatch.com/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866/

23. Never Miss a
Follow Up:
Automatically send
yourself email
reminders
“63% of people requesting
information on your company today
will not purchase for at least three
months - and 20% will take more than
12 months to buy.”
Source: http://www.marketingdonut.co.uk/marketing/sales/sales-techniques-and-negotiations/why-8-of-sales-people-get-80-of-the-sales

24. Use visuals:
Use DemoChimp to
create custom
demos and sell with
visuals.
“Visuals are processed 60,000x faster
in the brain than text. Lesson: Use
more visuals in your presentations..”
Source: Neo Mammalian Studios 14

25. Get LinkedIn in
your inbox:
Use Rapportive to
view email contacts
titles, company, and
location.
“96% of sales professionals use
LinkedIn at least once a week and
spend an average of 6 hours per week
on LinkedIn.”
Source: The Sales Management Association

26. 03
Let’s put a ding in the universe together.

27. Accelerate Your Growth
Click Here to Apply to
Become a Growth Company
@thegrowthco The Growth Co. david@thegrowth.co
Denver, CO | Seattle, WA | Portland, OR