1. Marketing
on the Main Street
FM Web Consulting
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2. Growth of Digital Marketing in the US
$13,232
$11,274
$9,150
in millions
$6,998
$4,896
$3,242
Source: Forrester, August 2011
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3. Dual Growth Opportunities
Mobile Text Marketing
 Proven with open rate, response rate, and brand image
 Unlike smartphone apps, text marketing works with everybody
Multi-channel Marketing
 “Multi-tasking” & “instant” life style
 Email became less effective. Mobile and Social are hot.
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4. SMB/SME Reality
Feeling Squeezed
 Large competitors
 On-line discount businesses
Pressed for New Media
 Flyers are old
 Email alone became in-effective
Limited Staff
 Lack of resource & expertise
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5. The Only Alternative: All-In-One Marketing
Dead Simple
 One user interface for all channels
 No need to learn multiple products
Does Everything
 5 Most Popular Channels
 Old (phone) to New (mobile & social)
All at 1 Place
 One database
 One vendor. One price to pay.
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6. Why All-In-One?
Reach ALL Customers
Single Integrated Marketing Suite
Orchestrated Campaign Works!
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7. Why All-In-One?
Reach ALL Customers
 Email reaches 30%; Mobile Text 25%; Social 20%; etc.
 Honoring “preferred channel” for each recipient
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8. Why All-In-One?
Single Integrated Marketing Suite
 All 5 channels for a price of 1
 Single integrated dashboard for managing all 5
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9. Why All-In-One?
Orchestrated Campaign  Immediate Results
 Time the release of various multi-channel messages during campaign
 Open rate, response rate, conversion  instant ROI
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10. A Typical Success Story
SMB: Pay for Service in one campaign
 Acquire NEW customers by displaying keywords on windows
 Bring back REPEAT customers
 Generate instant traffic during slow periods
Corporations
 Interactive and engaging events
 Branding support
Non-Profits
 News, Alerts, Updates
 Fun 2-way interactions
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11. Jamba Juice
 Keyword Opt-In
End of summer deal
Increased store traffic by 10% - Buy One Get One-16
 Immediate impact on boosting sales ounce smoothie. At
the Market Place
Jamba only. Offer
good until 9/12/11
“FM Web Consulting provides us with
the most direct, immediate and
affordable way to connect with local
residents and quickly build a loyal
following”
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12. Mobile Keywords in Action
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13. Mobile Keywords in Action
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14. Send Messages
Reengage consumers with coupons, offers, and reminders.
Sky’s Electronics:
Jim’s Pizza: Limited time offer!
Show this text at the 30% off any big
register for 25% off Screen TV today
your Next order! through May 7th.
Expires today! Coupon Code:
NXZP
Reply STOP to cancel
Reply STOP to cancel
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15. Mobile eCards
Send high-impact greetings or coupons
to increase likelihood of redemption.
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16. QR Codes
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17. Text-to-Screen Display
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18. Text Appointment Reminders
Increase client/patient retention through
personalized & automated text reminders.
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19. Voice Broadcast
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