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Why Boards Need More Women




Presented by: Colleen Cebuliak, Partner, Fraser Milner Casgrain LLP




                                                                      1
Topics To Be Covered
• Percentage of women on boards
• Are more diverse boards better?
• What initiatives have been taken thus far?
• What can we do as individual women?




                                               2
Statistics for Women on Boards
National and International




                                 3
International Statistics
• Numbers vary with Norway having the highest number of women represented on boards at 
  32% vs. the lowest representation being in India at 5%. 




                                       Median = 12%




                                                 Source: McKinsey & Company, Women Matter 2010 (October 2010)


                                                                                                         4
Canadian Statistics
• Canadian statistics demonstrate that women are highly underrepresented on boards in 
  Canada. 
• Of the 17% Financial Post 500 (FP 500) board members serving as Chairs in 2010, only 10% 
  are women.

                                                                      Women as Chair of their board of the FP 500
            Women represented on boards of FP 500
                                                                             Female, 
                                                                               10%
                               2010, 15%

Canada                   2009, 14%

                   2007, 13%

                                                                                            Male, 90%


     10%    12%       14%        16%        18%     20%
                                                          Source: Canadian Board Diversity Council, 2010 Annual Report Card
                                                                  2009 Catalyst Census: Financial Post 500

                                                                                                                    5
Statistics
• Reason for being on boards: A survey conducted in 2010 asked men and 
  women corporate directors a number of questions related to their
  involvement with a board. Some results demonstrate one particular 
  difference in why men and women choose to serve on a board. Women 
  were more interested in enhancing their reputation and gaining prestige 
  than men:
           – 31% of women said they wanted to serve on a board for the 
             “prestige conferred by sitting on this particular board” vs. only 
             18% of men. 
           – 81% of women vs. 68% of men said they felt that serving has 
             enhanced their professional reputation.


                                             Source: Heidrick & Struggles, 2010 Board of Directors Survey


                                                                                                       6
Are more diverse boards better?




                                  7
Are more diverse boards better?
YES for the following reasons:

1.   Strategic Advantages
2.   Better Financial Performance
3.   Better Corporate Governance
4.   Better Educated Board Members




                                     8
Are more diverse boards better? 
Strategic Advantage

“Companies and governments should think about diversity not only in the 
  context of human resources, affirmative action and fairness, but also as 
                 a way to attain a strategic advantage.”

                Scott Page (Professor, University of Michigan)
                Ernst & Young Report, GroundBreakers, 2008




                                                                              9
Are more diverse boards better?
Strategic Advantage
• Why Diversity? “You want people who categorize things in diverse ways.”
   – The Texas Wall Street Women’s Association asserts that companies are “stronger, better 
      positioned to tackle external and internal challenges and more focused on the bottom 
      line when their boards embrace gender diversity.”
   – “Research demonstrates that groups with greater diversity tend to perform better than 
      homogeneous ones, even if the members of the homogeneous groups are more 
      capable.” ‐ 2008 Ernst & Young Report
          • This report set out a complex mathematical formula which broken down in simple 
            form is: Crowd Error = Average Error – Diversity. [Which means, “the collective 
            ability of any crowd is equal to the average ability of its members, plus the diversity 
            of the group.”]
• Market Advantages: Although women on boards do not necessarily get involved in the day‐
  to‐day activities of the business – “the presence of a woman on a board makes it more likely, 
  than not, that frequently overlooked female market issues will be identified and addressed.”


                                          Source: Ernst & Young Report, GroundBreakers, 2008
                                                  Judy Rosener, Women on corporate boards make good business sense, 2009

                                                                                                                   10
Are more diverse boards better?
Better Financial Performance 
• Fortune 500 companies with more women on their board of directors turned in 
  better financial performances than those with fewer women board directors (WBD).

                                 Return on equity by women's 
                                  represenation on the board
                                                                   13.9%

                                                 + 53%
                                 9.1%




                        Bottom Quartile WBD                 Top Quartile WBD
                    Source: Catalyst 2007, The bottom line: Corporate performance and women’s representation on boards

                                                                                                                         11
Are more diverse boards better?
Better Financial Performance 
• Boards with three or more women have stronger than average performance 
  results.

               Financial performance at companies with 3 or more women 
                                   board of directors
       20.0%      16.7%                     16.8%                                     WBD =3
       15.0%              11.5%                     11.5%                             Average
                                                                       10.0%
       10.0%                                                                   6.2%
        5.0%
        0.0%
                 Return on              Return on sales               Return on
                  equity                                             investment
                                                                       capital
                                  Source: Catalyst 2007, The bottom line: Corporate performance and women’s representation on boards

                                                                                                                           12
Are more diverse boards better?
Better Financial Performance 
• In 2007, a study was conducted by comparing the financial performance of 
  the top 89 European listed companies with the highest level of gender 
  diversity in top management positions vs. the average financial 
  performance of their sector. 
• Results: The companies with the highest gender diversity outperformed the 
  average:
   – Return on equity (+10%): 11.4% versus the average of 10.3%
   – Operating results/ EBIT (+48%): 11.1% versus the average of 5.8%
   – Stock price growth (64% versus 47% over 2005‐2007) 


                            Source: McKinsey, Women Matter: Gender Diversity, a corporate performance driver, 2007

                                                                                                               13
Are more diverse boards better?
Better Corporate Governance
• Diversity brings positive qualities to corporate governance.
• The Conference Board of Canada (CBoC) described in a report the results of 
  its study of 141 Canadian boards. Notable results were:
   – 94% of boards with three or more women had conflict‐of‐interest 
     guidelines, compared with 68% of all‐male boards, and 
   – 86% of boards with three or more women established a code of 
     conduct for the organization, compared with 66% of all‐male boards. 




                                Source: CBoC, Women on Boards: Not Just the Right Thing…But the Bright Thing, May 2002


                                                                                                             14
Are more diverse boards better?
Better Corporate Governance
• Notable results from an Australian survey of 849 directors:
   – Boards with more women are more likely to
       • Conduct formal board appraisals (72% of gender diverse boards versus 
         49% of all‐male boards)
       • Ensure formal induction programs, and
       • Increase transparency by placing more emphasis on using search firms 
         rather than relying on the old boys’ network to recruit new members.




                       Source: Insync Surveys, Australia, Gender Agenda: unlocking the power of diversity in the boardroom, 2010

                                                                                                                       15
Are more diverse boards better?
More Education
• It is reported that since the implementation of a quota in 
  Norway requiring 40% of board members of public companies 
  to be women, boards now have more highly educated 
  individuals on the board. In fact it is reported that women 
  board members typically have more education than their male 
  counterparts with 36% of women having 6 years or more of 
  university education versus just 22% of males. 



                      Source: Siobhan Dowling, Spiegel Online, “ Norway’s experience shows compulsory quotas work”, 2010


                                                                                                                    16
Are more diverse boards better?
• Other Advantages to women on boards:
 – Fresh thinking and wider debate                        – Non‐diverse boards are less likely 
 – Increased focus on problem                               to express dissenting views
   solving                                                – Women have better attendance 
 – More productive discussions and                          records than male board 
   greater unity                                            counterparts.
 – Women's interpersonal skills                           – Larger pool of individuals to 
   improve dynamics                                         chose board members from




                         Source: Insync Surveys, Australia, Gender Agenda: unlocking the power of diversity in the boardroom, 2010

                                                                                                                           17
What initiatives have been taken thus far?




                                             18
Initiatives
Gender Quotas
• Norway has the highest percentage of females on boards. In 2005, Norway
  become the first country to introduce gender quotas which made it 
  mandatory that a certain number of women (generally 40%) sit on boards 
  depending on the number permitted on the board. For example:
   – if a board is comprised of two or three directors, as least one shall be a woman 
     or
   – if a board has more than nine directors, women shall comprise of at least 40% 
     of directors. 
• Norwegian companies which fail to comply may be subject to delisting on 
  the stock exchange or dissolution. 
• Since the introduction of the law “ there have been no complaints from 
  employers associations, nor have CEOs stated that they have had problems 
  finding suitable candidates for the board.”
                               Source: Deloitte, Women in the boardroom: A global perspective, January 2011
                                       Siobhan Dowling, Spiegel Online, “ Norway’s experience shows compulsory quotas work”, 2010


                                                                                                                           19
Initiatives
Gender Quotas
• Other countries have followed Norway’s lead by legislating gender quotas. 
  These include France (2011), Italy (2010), and Spain (2007).
• Canada currently has no gender quotas for women on boards or in senior
  management positions. There is one exception:
   – Quebec: Legislation requires state owned enterprises to have 50/50 
     gender equality on boards as of December 14, 2011.
• Do men and women want gender quotas? A U.S. study asked whether 
  there should be a quota imposed requiring a certain percentage of women 
  on boards, 59% of women and 93% of men strongly disagreed.

                                          Source: Deloitte, Women in the boardroom: A global perspective, January 2011
                                                  Heidrick & Struggles, 2010 Board of Directors Survey


                                                                                                             20
Initiatives
Gender Quotas
• Concern regarding quota laws: Trophy women directors –
  unqualified / figure head women directors.
  – One example is from Norway, where one woman was appointed to 18 
    boards. 




                             Source: Douglas M. Branson, Women on Boards of Directors: A global snapshot, February 2011


                                                                                                             21
Initiatives
Comply or Explain requirements
• Companies are required to “comply” or they must “explain” why they do 
  not. Examples:
   – UK Corporate Governance Code – “The search for board candidates should be 
     conducted, and appointments made, on merit, against objective criteria and 
     with due regard for the benefits of diversity on the board, including gender.”
   – Australia Stock Exchange: companies must “comply or explain” the following: 
       • their policy on gender diversity, 
       • disclose in each annual report the measurable objectives for achieving gender 
         diversity, 
       • disclose in each annual report the proportion of women employees in the whole 
         organization, women in senior executive positions and women on the board.



                                                                                          22
Initiatives
Comply or Explain requirements
–    US SEC rule requiring disclosure in proxy circulars ‐ The rule requires companies to 
    disclose: (1) whether diversity is a factor in considering candidates for nomination 
    to the board of directors; (2) how diversity is considered in that process; and (3) 
    how the company assesses the effectiveness of its policy for considering diversity.  
    The rule came into effect February 28, 2010.




                                                                                         23
Initiatives
Canadian Board of Diversity Council 
• In Canada, the Canadian Board of Diversity Council (“CBDC”) was launched in 2009 
  in order to promote board diversity in Canada, including diversity in gender. 
• Some high‐level points about the CBDC are:
    – The CBDC has “a goal of increasing women on FP500 boards from 14% in 2009 
      to 20% by 2013.”
    – The CBDC is aimed at educating the private and public sector leaders on 
      diversity practices.
    – One way it educates is through an Annual Report Card created to address 
      board diversity. This report card is based on a survey sent to FP 500 companies 
      asking questions relating to diversity, such as how many women are on your 
      board of directors?.



                                                                                     24
Initiatives
Shareholder Activism
• Jim Leech, president and CEO of the Ontario Teachers’ Pension Plan: “I 
  don’t believe this is a woman’s issue.  I think it is a business issue that is 
  equally important for males.  I come from it not as an issue of fairness but 
  as an issue of competence of the boards.  As a major investor in Canadian 
  and other international companies, what we want to see are boards 
  comprising the best‐qualified people.  If you are limiting the pool to only 
  50% of the population I think it goes without very much thought that you 
  can’t possibly be striving to have the best.  That’s where it needs to be 
  attacked.”




                                                                                    25
What can we do as individual women?
Give priority to gender diversification




                                          26
So often, it takes only one woman to make a difference. If you empower that 
  woman with information, and training, or a micro‐loan, she can lift up her 
  entire family and contribute to the success of her community. Multiply that 
   one woman's impact by a hundred or a thousand, and perhaps a million 
                               lives can change."

              Condoleezza Rice, former US Secretary of State




                                                                             27
What can we do as individual women?
•        If on a board.
       –      Be a mentor.
       –      Create written polices on board diversity.

    Percentage of Boards of the FP 500 with written diversity policies
                Yes, 16%                    Don't know, 
                                               16%
                                                                          –Diversity is a higher priority 
                                                                          among the FP 100
                                                                          –Of the 16% that have 
                                                                          written diversity policies, 
                                                                          30% are in the FP 100.



                              No, 68%

                                                                         Source: CBDC, online: http://www.boarddiversity.ca/en/home


                                                                                                                             28
What can we do as individual women?
• If you work for corporation with a board.
   – Build awareness around gender diversity. Encourage your 
     organization to diagnosis your company’s diversity and determine the 
     gender diversity indicators. Some of these indicators include:
        • Proportion of women in the various business units, at each level of 
          management and in new recruits.
        • Determine if there are any gaps in pay between men and women in 
          similar positions.
        • The ratio of women promoted vs. men.
   – These indicators may be used to build a corporate diversity program, 
     including policies on board diversity.


                                              Source: McKinsey & Company, Women Matter 2, 2008


                                                                                                 29
What can we do as individual women?
• Volunteer
    – Educate yourself on what it means to be on a board. You can enrol in CBDC's 
      educational program to prepare yourself for board service or you can educate 
      yourself through other means. 
    – Most importantly: be prepared and know what it means to be on a board.
• Set up a women’s network in your organization
• How to be successful? Do not be self‐deprecating!
       “The claim is made by linguistics expert Dr Judith Baxter, who undertook an 
       18‐month study into the speaking patterns of men and women at meetings in 
       seven major well‐known companies, including two in the FTSE‐100. The 
       research found that women were four times more likely than men to be self‐
       deprecating, use humour and speak indirectly or apologetically when 
       broaching difficult subjects with board members in order to avoid conflict. And 
       it doesn't always work.”


                                       Source: UK Observer, Women told to speak their minds to get on in boardrooms, June 2011


                                                                                                                       30
Thank you!
QUESTION OR COMMENTS?


Presented by: Colleen Cebuliak, Partner, Fraser Milner Casgrain LLP
The preceding presentation contains information regarding why
boards need more women members. If you require additional
information, please retain professional assistance.

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