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Travel & Tourism in Social Media

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Fredric Landqvist
Fredric Landqvist
BusinessTechnologie
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We are the people join the real-time conversation! Social Media
About me? IMHO! Social Media
Where ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Being Social Social Media
Persuade the end-user  ,[object Object],[object Object],Social Media
Future Internet Travel Innovation
Interoperability Framtidens kunskapshantering via Sociala Medier
Actor Networks within Travel The collective mind: real-time conversation
Adaptation Framtidens kunskapshantering via Sociala Medier Agile Architecture Demystify Networking Open Emergent Intelligence Flux Everyday Process Arbitrary Management Strategy Roles Governance Knowledge Tools
The everyday stream…… ,[object Object],The collective mind and the information shadow! Twitter/Yammer
Knowledge contribution The collective mind
Environmental scanning…. The collective mind
Framtidens kunskapshantering via Sociala Medier Information Shadow
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Future Open Intranet

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  1. 09-12-03
  2. 09-12-03 Informations interoperabilitet Processer, verktyg och ordning och reda ger oss bra ”reporting/utdata” som beslutsunderlag! En felaktig ”röd” strumpa i vit fin tvätt, ger inte lyckat resultat! Vi drunknar i informationsmiljön!!! Det är INTE bara kända källor, som ERP, CRM, Legacy Systems osv….. Interoperabiliteten är i högsta grad beroende av omvärldsdata genom samarbetspartners, konkurenter, kunder, samhälle…. Stabilitet FINNS INTE! HealthCare & Pharma! (Informations Strategier) Standardiseringar, ontologier, samarbeten Regulatoriskakrav Alla IM (BI/DW) projekt fastnar i DETTA steg! Och det tar mycket tid och kraft att bygga fungerande verksamma modeller över olika verksamheter. Problem: Bidragsmodellen!
  3. 09-12-03 Adaptation: Fredrik Lindström exempel! Focus hos IM (BI/DW) = Architecture, Strategy, Roles, Process, Governance, Tools and Management!!! Människor: Tar godtyckliga beslut baserade på hörsägen, vänner/nätverk, tidigare erfarenhet, uppfattade signaler utifrån! Verkligheten är föränderlig, upprepande, öppen och framväxande…. IM måsta ta avstamp i vardagen! IM är både strukturerad och ostrukturerad data i en salig blandning, och mitt i detta arbetar vi med kontrollerade vokabulär, taxonomier, ontologier, master-meta-data för åtminstone skapa en informationsstruktur! Detta arbete är LÅNGSAMT, TIDSKRÄVANDE, NÖDVÄNDIGT och blir aldrig klart! ” Good Enough”?
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