Design that’s easy on the brain
Design that’s easy on the brain with Ryan Coleman Presented on March 07 2015 at FITC's Spotlight UX/UI More info at www.fitc.ca It’s one thing to make design that’s easy on the eyes – but how about designs that are easy on the brain? How we see the world is incredibly complex – very little of the world is in focus at any one time, and our brain is required to do a lot of the heavy lifting to let us see what we see. Have you ever wondered why certain colours work together better than others? how irritating it is when two things aren’t perfectly aligned? or why yours eye goes straight to that flashing icon in the bottom of the screen? To take in the vast amount of information our eyes provide to our brain it’s had to come up with some quick shortcuts that let it make sense of what we’re seeing – In this session we’ll dive into those shortcuts and examine how we can improve our designs by using them to our advantage. OBJECTIVE Help design professionals understand the way we process what we see in the world and how designing to appeal to our base visual processes can result in better overall designs. TARGET AUDIENCE Anyone responsible for creating visuals, documents or images that other people will look at FIVE THINGS AUDIENCE MEMBERS WILL LEARN A deeper understanding of how we process the world around us The difference between what we see and how we see How to train your viewers brain to understand your designs more efficiently Easy to remember rules for creating brain pleasing designs Why Waldo is so damn hard to find.
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Design that’s easy on the brain
- 1. Design that’s easy on the brain Ryan Coleman FITC Spotlight UX/UI March 7, 2015
- 2. Lead Technology Experience Strategist Employee Technology Experience @ BMO
- 5. We see what our brain shows us.
- 9. >
- 12. Design that’s easy on the brain?
- 13. ... the goal of information design must be to design displays so that visual queries are processed both rapidly and correctly for every important cognitive task the display is intended to support. Colin Ware Visual Thinking for Design
- 14. ... the goal of information design must be to design displays so that visual queries are processed both rapidly and correctly for every important cognitive task the display is intended to support. Colin Ware Visual Thinking for Design
- 15. Design for visual efficiency.
- 16. How We See
- 20. Approximate size of what’s in focus at any given time.
- 21. Represents about 5% of our visual field…
- 22. Represents about 5% of our visual field… … but uses HALF of our visual processing power.
- 27. We ‘see’ through visual queries
- 30. Watch carefully…
- 32. ?
- 34. ?
- 36. ?
- 38. Problem Solving Eye Movements Pattern Testing Based on illustration by Colin Ware, Visual Thinking for Design
- 39. We’re capable of rapidly accessing complex patterns
- 40. We’re capable of rapidly accessing complex patterns but to comprehend them we need to process them deeper.
- 44. Based on illustration by Colin Ware, Visual Thinking for Design Pattern Testing Eye Movement Move and Scan
- 52. “Face”
- 60. Photo: Gaetan Lee, Clip_Works, BaylorBear78, Chidorian, (Flickr)
- 62. Over time, higher level patterns are combined.
- 63. EYE FACE TIGER
- 64. Photo: thetruthabout, wootang01, dno1967, sylvar (Flickr)
- 68. Visual Efficiency = Reducing Visual Searches
- 72. Great. Now what?
- 73. Make your designs POP.
- 83. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Luminance Contrast
- 84. Ensure highest contrast goes to the emphasized elements
- 85. Ensure highest contrast goes to the emphasized elements
- 93. Motion
- 94. Some advice:
- 95. Don’t Cross the Streams! Ghostbusters (1984)
- 97. Don’t be subtle.
- 99. Word Word Word Word Word Word Image: Pink Sherbet Photography (Flickr) Word Word Word
- 101. 0 1 2 3 4 5 6 Series 1 Series 2 Series 3 Series 4 Series 5
- 102. 0 1 2 3 4 5 6 Series 1 Series 2 Series 3 Series 4 Series 5
- 103. Only show what you need to.
- 104. Dogs Cats Birds Horses Percent of households owning 37.20% 32.40% 3.90% 1.80% Number of households owning 43,021,000 37,460,000 4,453,000 2,087,000 Average number owned per household 1.7 2.2 2.5 3.5 Total number in United States 72,114,000 81,721,000 11,199,00 0 7,295,000 Veterinary visits per household per year (mean) 2.6 1.7 0.3 2.2 Veterinary expenditure per household per year (mean) $356 $190 $25 $360 Veterinary expenditure per animal (mean) $200 $81 $9 $92 U.S. Pet Ownership Source: American Veterinary Medical Association
- 105. Dogs Cats Birds Horses Percent of households owning 37.20% 32.40% 3.90% 1.80% Number of households owning 43,021,000 37,460,000 4,453,000 2,087,000 Average number owned per household 1.7 2.2 2.5 3.5 Total number in United States 72,114,000 81,721,000 11,199,00 0 7,295,000 Veterinary visits per household per year (mean) 2.6 1.7 0.3 2.2 Veterinary expenditure per household per year (mean) $356 $190 $25 $360 Veterinary expenditure per animal (mean) $200 $81 $9 $92 U.S. Pet Ownership Source: American Veterinary Medical Association
- 106. 0 5 10 15 20 25 30 35 40 Dogs Cats Birds Horses Dogs Cats Birds Horses Percent of households owning 37.20% 32.40% 3.90% 1.80% Number of households owning 43,021,000 37,460,000 4,453,000 2,087,000 Average number owned per household 1.7 2.2 2.5 3.5 Total number in United States 72,114,000 81,721,000 11,199,00 0 7,295,000 Veterinary visits per household per year (mean) 2.6 1.7 0.3 2.2 Veterinary expenditure per household per year (mean) $356 $190 $25 $360 Veterinary expenditure per animal (mean) $200 $81 $9 $92 U.S. Pet Ownership (2007) %ofHousesOwning
- 107. 0 5 10 15 20 25 30 35 40 Dogs Cats Birds Horses U.S. Pet Ownership %ofHousesOwning
- 108. 0 5 10 15 20 25 30 35 40 Dogs Cats Birds Horses U.S. Pet Ownership %ofHousesOwning
- 109. 0 5 10 15 20 25 30 35 40 Dogs % of U.S. Houses With Dogs
- 110. 37%of American homes have a dog. Photo: Digital_image_fan (Flickr)
- 111. Visual search can be primed / tuned. Be consistent!
- 112. Don’t trust YOUR eyes. Photo: ndanger (Flickr)
- 113. In Summary:
- 115. … design to satisfy those queries as efficiently as possible.
- 117. Further Reading