2. Marketing Uses non
actions where conventional
the advertising places to
agency does not promote a
want to be product with
identified as the non
initiator of the conventional
communication methods
phenomenon
3. Moreover…
Unexpected
places
Unexpected and
unconventional
campaigns
To create a
Guerilla unique, engaging
and thought-
Marketing provoking
concept
To get maximum
results from
minimal resources
Concept created by
Jay Conrad
Levinson
5. - Cheap
- Involves Networking
+ - Specifically tailored to meet the needs of
small businesses
- Guerilla marketing campaigns are just plain
fun
- It works! you will more than likely end up with
a better and more profitable business.
- Far from an exact science. The number of
variables involved in advertising guarantees
that nothing is 100 %
- Obtaining measurable results is difficult
- A greater level of dedication and energy than
traditional advertising venues
- - An investment of time is required in order to
achieve your business sales goals.
- To check your local laws before engaging in a
guerilla marketing campaign
