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2. AMATI
& Associates
Scope of the Report
2
We looked at the following 8 product categories in Poland, between 2008 and 2012
Snacks
Other
Confectionary
Fruit Vegetables
Ready Meals
Processed Food
Dairy
Bakery
Chocolate
Confectionery
ILLUSTRATIVE
3. AMATI
Associates
Market Trend
3
2008 2009 2010 2011 2012 2013(F)
Market Size (EUR Billions)
Convenience
and Gas
Stations
Supermarket
,
Discounters
Specialist
Other
Food Retail by Chain
(2012; %; ÎŁ=xxx B EUR)
Food market in Poland in growing in value, although with decreasing rates. Convenience and Gas Station
represent the most important channel
SANITIZED SANITIZED
4. AMATI
Associates
4
More then half of new product launches happen in Processed Food, Dairy and Non-chocolate confectionery
SANITIZED
New Product Introductions (By category)
Processed Food
Dairy
Other
Confectionery
Fruit
vegetables
Ready Meals
Bakery
Snacks
Chocolate
Confectionery
New Product Launches in Poland
5. AMATI
Associates
New Product Launches: Platforms (1/2)
5
There are 4 insight platform that represent the basis for nearly 80% of all launches analyzed
SANITIZED
Convenience âLightâ Natural âExtraâ
Share of New Launches
Claims Easy to Use
Easy to Prepare
Fast
Quick
âReadyâ
âŠ.
Reduced Fat
No Sugar
Less Sugar
âŠ.
Organic
GMO Free
No Additives
âŠ.
Extra Mineral
Extra Vitamins
âŠ.
Examples(*)
ILLUSTRATIVE
(*) Examples of Product within the platform
6. AMATI
Associates
New Product Launches: Platforms (2/2)
6
Those insight platforms address a diversity of needs in the Wellness/Pleasure and Individual/Group axes
Convenience
ILLUSTRATIVE
MeUs
Wellness
Pleasure
âąâŻ I value effortless results to
achieve pleasure
âąâŻ Guilty feeling
âąâŻ I donât want to
compromised on taste and
wellness
âąâŻ Calories conscious lifestyle
âąâŻ I/we value our time
âąâŻ Itâs not about the journey,
itâs the destination that
matters
âąâŻ Itâs about my health, but
also about the current and
future wellbeing of the
society
âExtraâ
âLightâ
Convenience
Natural
Natural
âExtraâ
âLightâ
7. AMATI
Associates
New Product Introductions (1/3)
Category Top New Launches
Platform
Trending Main Drivers
Opportunity
Size
Highest potentialLowest
Dairy
âLightâ
Natural
âExtraâ
Health
Concerns
Bakery
Natural
âExtraâ,
Convenience
âLightâ
Health
Concerns,
Non-traditional
Households
Chocolate
Confectionery
âSpecial Occasionsâ
Sharing
Self-indulgence
Trading âup
to showcase
personal
wealth
ILLUSTRATIVE
SANITIZED
8. AMATI
Associates
New Product Introductions (2/3)
Fruit Vegetables
Convenience
Natural
For Children
Health
Concerns
Ready Meals
Convenience
Natural
Gourmet
Double Income
House Holds
Processed Food
Natural
Convenience
For Children
Double Income
House Holds
Highest potentialLowest
Category Top New Launches
Platform
Trending Main Drivers
Opportunity
Size
SANITIZED
ILLUSTRATIVE
9. AMATI
Associates
New Product Introductions (3/3)
Snacks
âLightâ
Natural
For Children
Health
Concerns
Other
Confectionary
âLightâ
Natural
For children
Health
Concerns
Highest potentialLowest
Category Top New Launches
Platform
Trending Main Drivers
Opportunity
Size
SANITIZED
ILLUSTRATIVE