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Poland Food innovation trends - Free Report

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Poland Food innovation trends - Free Report

  1. 1. AMATI& Associates1INNOVATION TRENDS:POLAND FOOD MARKET
  2. 2. AMATI& AssociatesScope of the Report2We looked at the following 8 product categories in Poland, between 2008 and 2012SnacksOther ConfectionaryFruit VegetablesReady MealsProcessed FoodDairyBakeryChocolateConfectioneryILLUSTRATIVE
  3. 3. AMATI AssociatesMarket Trend32008 2009 2010 2011 2012 2013(F)Market Size (EUR Billions)Convenienceand GasStationsSupermarket,DiscountersSpecialistOtherFood Retail by Chain(2012; %; Σ=xxx B EUR)Food market in Poland in growing in value, although with decreasing rates. Convenience and Gas Stationrepresent the most important channelSANITIZED SANITIZED
  4. 4. AMATI Associates4More then half of new product launches happen in Processed Food, Dairy and Non-chocolate confectionerySANITIZEDNew Product Introductions (By category)Processed FoodDairyOtherConfectioneryFruit vegetablesReady MealsBakerySnacksChocolateConfectioneryNew Product Launches in Poland
  5. 5. AMATI AssociatesNew Product Launches: Platforms (1/2)5There are 4 insight platform that represent the basis for nearly 80% of all launches analyzedSANITIZEDConvenience “Light” Natural “Extra”Share of New LaunchesClaims Easy to UseEasy to PrepareFastQuick“Ready”….Reduced FatNo SugarLess Sugar….OrganicGMO FreeNo Additives….Extra MineralExtra Vitamins….Examples(*)ILLUSTRATIVE(*) Examples of Product within the platform
  6. 6. AMATI AssociatesNew Product Launches: Platforms (2/2)6Those insight platforms address a diversity of needs in the Wellness/Pleasure and Individual/Group axesConvenienceILLUSTRATIVEMeUsWellnessPleasure •  I value effortless results toachieve pleasure•  Guilty feeling•  I don’t want tocompromised on taste andwellness•  Calories conscious lifestyle•  I/we value our time•  It’s not about the journey,it’s the destination thatmatters•  It’s about my health, butalso about the current andfuture wellbeing of thesociety“Extra”“Light”ConvenienceNaturalNatural“Extra”“Light”
  7. 7. AMATI AssociatesNew Product Introductions (1/3)Category Top New LaunchesPlatformTrending Main DriversOpportunitySizeHighest potentialLowestDairy“Light”Natural“Extra”HealthConcernsBakeryNatural“Extra”,Convenience“Light”HealthConcerns,Non-traditionalHouseholdsChocolateConfectionery“Special Occasions”SharingSelf-indulgenceTrading –upto showcase personalwealthILLUSTRATIVESANITIZED
  8. 8. AMATI AssociatesNew Product Introductions (2/3)Fruit VegetablesConvenienceNaturalFor ChildrenHealthConcernsReady MealsConvenienceNaturalGourmetDouble IncomeHouse HoldsProcessed FoodNaturalConvenienceFor ChildrenDouble IncomeHouse HoldsHighest potentialLowestCategory Top New LaunchesPlatformTrending Main DriversOpportunitySizeSANITIZEDILLUSTRATIVE
  9. 9. AMATI AssociatesNew Product Introductions (3/3)Snacks“Light”NaturalFor ChildrenHealthConcernsOther Confectionary“Light”NaturalFor childrenHealthConcernsHighest potentialLowestCategory Top New LaunchesPlatformTrending Main DriversOpportunitySizeSANITIZEDILLUSTRATIVE
  10. 10. AMATI AssociatesAMATI AssociatesRegistered address:ul. Pułku Baszta 4A lok. 26,02-649 Warszawa, polskanip: pl 5213627346url: www.filibertoamati.com10

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