This document discusses integrating e-commerce capabilities into a content management system. It describes Hybris as a full-featured e-commerce platform but also notes advantages of integrating it with Magnolia CMS instead of using Hybris's built-in CMS. Key benefits of the Magnolia integration include easier implementation, richer feature set from Magnolia, and avoiding the need for two separate systems. The document shares a case study of a company that chose to integrate Hybris and Magnolia for an online B2B platform to meet a tight deadline while gaining flexibility.

1. Yet another e-commerce integration

2. from the presentation at Magnolia Conference 2012, Basel 4th september 2012 http://www.magnolia-cms.
com/community/magnolia-conference/program/presentation-day/presentations/openmind.html

3. What is ?
"... a complete multichannel commerce software
solution that integrates product content, commerce
operations, and the extended channel to help
retailers, manufacturers, and other businesses
create a unified and seamless cross-channel
experience for their customers - from online, to in-
store, to mobile and beyond"
(not talking about Magnolia assuming you already know what Magnolia is, right?)

4. So, talking 'bout
ecommerce SOFTWARE
... "a platform that enables online sales for B2B and B2C commerce.
An e-commerce platform not only facilitates a transaction over the
Web, but also supports the creation and continuing development of
an online relationship.” (Gartner)

5. e-commerce is
more
than just selling
products and services online

6. Sure, you not only need the
ENGINE...
a complete tool for managing
your catalogue and selling stuff

7. ... but also the WINDOW-SHOP
user-friendly tools that allow you to easily deliver and optimize personalized
shopping experiences and communicate with your customers across all
channels.

8. A growing market
Forecast for US online retail (billions of $), Forrester research
300
200
100
0
2009 2010 2011 2012 2013 2014 2015
% of total retail 11% 11% 12% 13% 14% 15% 15%
(excl. grocery)

9. Here Hybris is a leader...
IBM WebSphere
Commerce
Oracle ATG
hybris
ability to execute
challenger leader
niche player visionary
completeness of vision
Gartner (Nov 2011)

10. ... widely deployed

11. ... large customers

12. ... large customers

13. ... a complete
platform

14. Hybris also ships a CMS Module
and well, you may think to build your e-commerce module on Magnolia...

15. So, why choosing to integrate
Magnolia over Hybris CMS?

16. just easier
(yeah, you already know Magnolia is easy to use, right?)

17. A different CMS for
ecommerce websites only?

18. MORE features,
RICHER ecosystem
Not an addon, but a full-fledged CMS

19. FASTER implementation
Developing Magnolia components vs Hybris components

20. Drawbacks?
Sure, you need bolts

21. OK, but... integrated?
how?

22. Not two systems
talking each other

23. DEEPLY integrated
always been a great plus for Magnolia
... and Hybris perfectly fits

24. Back to reality,Tech pills
sorry, just pills... won't be boring

25. Inside Hybris
based on a jee open source stack
runs on a customized version of tomcat
with custom hierarchical classloaders (ugh)
modules are spring based
(and a custom scope... not so easy to @Template)
CMS features added through a
jee filter and custom tags (remind anything?)

26. A real case history
B2B platform for dealers

27. already loves
for its online presence

28. chose
for e-commerce

29. So what?
a CMS is mandatory... but why a different one?

30. Challenging deadline
no time to play
(live in january 2012)

31. With Magnolia
saving time
making the platform
easier to manage
great flexibility

32. Flexibility measured
a new website
with different look and feel and navigation
built with the same components
in 2 weeks

33. So, if you are running Magnolia
and need e-commerce?
or,
already on Hybris
and want additional flexibility and
simplicity
?
+
proved to be a great solution

34. DEMO time!
a very simple demo based on standard Hybris accelerators
(not too much to see... it just works)

38. Contact us!
via ferrari 39 Monza, Italy
http://www.openmindonline.it
info@openmindonline.it
Fabrizio Giustina / fgiust
fabrizio.giustina@openmindonline.it