Presentation from Affili@Syd Australia Affiliate Marketing Conference at Menzies Hotel Sydney on June 22, 2011
"Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging" by Dave Cupples
4. Low hanging fruit and Gaps in the Market Tactically choose what people are demanding, not just blindly creating content Invest your time, money, resources on the best opportunities -> the low hanging fruit Pick the GAPS in the market: ↑More Searches/Demand ↓Less Competition/Websites Image:marspec.com
21. Wait 3 days before unfollowingBest Tool -> Tweet Adderhttp://fcow.co/TA
22. e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig
23. Facebook Ads – Which Factors make the most difference: Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
24. Millward Brown Google Image Ads study 1000 men and 1000 women Shown 5000 random image ads > 10 million clicks Results: Cleavage – 75% Recognizable Brands – 10% Images Blended with content of website - 10% Everything Else – 5% Source:http://fcow.co/SM
25. Shoemoney’s Facebook Ad Board Click Thru Experiment Made Ad Boards of actual Facebook ads, people asked to click Over 1 million total clicks Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT Source:Shoemoney.com 2010http://fcow.co/SM
33. Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com Image Source:aimclear.com
34. How to steal competitors customer information to laser target Facebook Ads Female Aged 35-50+ High Income College / Grad School LIKES QuantCast.com
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36. Watch CPM campaigns carefully -> can waste money if CTR dropsImage Source:akom360.de
37. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE
39. The Real Money from online Business is REPEAT Customers It is far cheaper to market to an existing customerthan to a new customer Image:simpsoncrazy.com
40. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com
41. Repeat customers = Trust, Rapport, Relationship The value in a “business” is your list of people and the relationship you have with those people Image:merchantstand.com
42. If you send traffic straight to an affiliate offer -> you are leaving money on the table Capture lead via Email / Facebook -> market to them many times over Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy Good affiliate offers reflect lifetime customer value / ongoing commissions Image:forbes.com
43. $40 comm for $19.95 sale (200%) Possible by marketing on the back end -> selling many times over to existing customers Dating Tips Newsletter > 1 million subscribers Over $30 million sales per year http://fcow.co/DD
46. Mint.com / Strongmail case study Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks
47. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source:strongmail.com - http://fcow.co/ST
48. How to supercharge email opt-ins You MUST give an incentive -> free eBook or video or digital content Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot:jonathanvolk.com
49. Pop it up and force them to make a decision -> increases signups by 500% PopupDomination -> http://fcow.co/PD Screenshot:johnchow.com
54. Scheduling Facebook/Twitter Updates Tweetdeck (Free) - http://fcow.co/TD Great for twitter, schedule posts to multiple accounts, auto link shortening
59. How Facebook and Social Media differ from Search Marketing Facebook says “find users before they search” Earlier stage of sales funnel Different approach -> more “soft” sell Give value first and create desire Not “hunting” but more like “fishing” Image:designdamage.com
66. Give value first, build up desire, credibility and trust, and the $$$ will follow
67. Strategic Partnerships Find influencers with same target market Leverage off other databases Reciprocal email blasts Sharing on Facebook / retweeting on Twitter Guest posts – Provide content, get links Start partnering with similar size and work up Interviews, Testimonials, Reviews, Comments Image:totalmerchant.net
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69. How Social Media is changing the web Your audience now has an audience Image:venturebeat.com
70. Keep in Touch Slides, Links, Tutorials on my blog: http://FatCowBusiness.com/AS Facebook.com/FatCowBusiness @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com