Osudio Victor Terpstra

1. Who is Osudio
Sales slide deck
City name, Date, Year

2. Trends & Facts
Pragmatism in e-business
Schelle, January 25th 2015

3. We help companies
being
succesful in
Omni-channel business

4. 20 years of e-commerce experience

5. Entrepreneurs
at heart

6. Always close
to you
8 offices, 5 countries

7. Who is Osudio
Sales slide deck
City name, Date, Year
200 skilled people
With a passion for
e-business

8. I won’t talk about…

9. nor…

10. Although ‘wearable's’ and the
IoT definitely will have a huge
impact on our future behavior…

11. …now we will discuss how to be
succesful today

12. 2
Facts

13. 71%
Of customers abandoned their shopping cart
Source: Coremetrics/IBM Listrak SaleCycle Triggered Messaging AbandonAid Barilliance Vibetrace

14. $ 4.2 Trillion
Equals
Source: Coremetrics/IBM Listrak SaleCycle Triggered Messaging AbandonAid Barilliance Vibetrace

15. Source: Fortune Global 500

16. ~50 %
Of consumers believe they are more
informed than store associates
Source: Motorola retail shopping
~61 %
of retail managers believe that shoppers
are better connected to product data than
in-store associates
Source: Motorola retail shopping

17. 70 %
Of shoppers use their smartphone
in store.
Source: Foresee
2x
Increase of spend from mobile devices per
year
Source: IMRG Capgemini December

18. 3 % vs. 0,9 %
Conversion rate desktop vs. mobile!
Source: Swedish fashion Retailer

19. 97%
Cart abandonment on mobile devices…
Source: Radware

21. 3
Trends

22. Trend
Enabling mobile (payment) options
Mobile is not the future, it is the now. Meet your
customers in the environment of their choice,
not where it’s convenient for you…
Cindy Shaffstall (Spider Trainers)
“

23. Trend to Fact
Mobile in a Commerce Context
Using store
locator to
find store
Checking Price
Research item
before purchase Reading review
of recent/future
purchase
Using lists while
shopping
Using mobile
coupon
Purchasing item
on device Using social
media to
comment
on purchase
Using device for
payment
Writing a review
of a purchase
Source: Nielsen

25. Trend to Fact
Multidevice or omni-channel selling
71% of shoppers surveyed expect to find in-store
inventory information online, regarding it is as
critical to their purchase decision. In fact 39% of
consumers said they were unlikely or very unlikely
to visit a retailers store if they could not do so…
(Accenture Consumer Research)
“

26. Trend to Fact
Content is King but Context is God!
Quit counting fans, followers, and blog subscribers
like bottle caps. Think, instead, about what you’re
hoping to achieve with and through the community
that actually cares about what you are doing
(Amber Naslund, VP Marketing Sysomos)
“

27. Trend to Fact
Social networks and its impact
When you say it, it’s marketing. When your
customer says it, it’s social proof
(Andy Crestodina, co-founder Orbit Media Studios)
“

28. Trend to Fact
Global product, local experience
It has been said that arguing against globalization is
like arguing against the laws of gravity
(Andy Crestodina, co-founder Orbit Media Studios)
“

29. Trend to Fact
Big Data to empower omni-channel commerce!
We will continue to see a convergence of the digital
and physical world. Those who conquer that trend
will be the market leaders
(John Philips, SVP of Supply Chain and Logistics for PepsiCo.)
“

30. 2.5 Quintillion
Bytes of data are created every day…
Source: Swedish fashion Retailer
2,500,000,000,000,000,000

31. 90%
Of the data in the world was created in the last two years…

32. Trend to Fact
Delivery schedules to get more demanding!
Deliver where the customer is, when the
customer is.
“

33. 2015 Gartner Hype cycle for Emerging Technologies

34. 4
But how to be succesful today?

35. #0 OMNICHANNEL PROJECTS DO NOT FAIL
BECAUSE OF THE MACHINERY

36. Mission statement
... after we have learned on how to sell products for ages:
• We have to re-learn on how to handle our again now
well known customer right
• We have to learn and implement on how to sell product
information

37. #1 OMNICHANNEL IS CLEARLY
C-LEVEL RESPONSIBILITY

38. #2 GO CUSTOMER CENTRIC
OR GO HOME

41. #3 OMNI-CHANNEL IS OUR
CURRENT REALITY

42. #4 BUILD ONLY WHAT YOU NEED
AND ONLY FOR THE TIME YOU NEED IT

43. #5 OMNI-CHANNEL =
WHOLE COMPANY INVOLVED

44. #6 Start from the top, in order to
get it right and company spanning
But do NOT do everything at once!
Your company does need time to learn
the new paradigm.

45. #7 HAVE A CLEAR VISION

46. #8 JUST E-COMMERCE IS INSUFFICIENT IN
AN OMNI-CHANNEL WORLD

47. #9 PIM IS NOT ABOUT A TOOL BUT ABOUT A
VISION ON (PRODUCT) DATA

48. #10 NEVER MAKE DATA MODEL
DECISIONS OUT OF LAZINESS

49. Summarized…

50. Conclusions
#0 Omnichannel projects do not fail because of the machinery
#1 Omnichannel is clearly c-level responsibility
#2 Go customer centric or go home
#3 Omni-Channel is our current reality
#4 Build only what you need and only for the time you need it
#5 Omni-Channel = whole company involved
#6 Start from the top, in order to get it right and company spanning
#7 Have a clear vision
#8 Just e-commerce is insufficient in an Omni-Channel world
#9 PIM is not about a tool but about a vision on (product)data
#10 Never make data model decisions out of laziness

53. Questions

54. Who is Osudio
Sales slide deck
City name, Date, Year
Contact me: victor.terpstra@osudio.com Follow me: @osudio.com