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Same Song, Different Verse

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Elizabeth Engel
Elizabeth Engel

Presentation given Feb 15, 2011 for the Center for Nonprofit Success's Leadership Series, Strategic Alliances 101

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Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising Center for Nonprofit Success Strategic Alliances 101 February 15, 2011 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI
 
Fundraising Hasn’t Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for Fundraising HAVE Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data, Data, Who’s Got the Data? ,[object Object],[object Object],[object Object]
Online Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
Online Giving ,[object Object],[object Object],[object Object],Source: http://www.slideshare.net/smaclaughlin/2009-online-giving-trends
Source: 2010 pingdom.com
Source: 2010 pingdom.com
A few observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2010 pingdom.com
The Future Is Now ,[object Object],[object Object],[object Object]
How to Run a Good Social Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reference: http://mashable.com/2010/05/10/social-cause-campaign/
Know What You Want: Beth Kanter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.bethkanter.org/
Know Who You Want: The Blue Pig ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Who You Want: Carnegie Mellon
Right Team: Pepsi Refresh Project
Strongest Platform: Twestival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Timelines: Text 2 Give ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have Fun!
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Same Song, Different Verse

  • 1. Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising Center for Nonprofit Success Strategic Alliances 101 February 15, 2011 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI
  • 2.  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  • 8. Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  • 9.
  • 10. Source: 2010 pingdom.com
  • 11. Source: 2010 pingdom.com
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Know Who You Want: Carnegie Mellon
  • 18. Right Team: Pepsi Refresh Project
  • 19.
  • 20.
  • 22.