***This slidedeck accompanies my guest post on the Distilled SEO Blog:
http://www.distilled.net/blog/seo/weird-google-result-case-study-fave/
Go there for full info!!
2. <english accent>
Hey Dan! The other day I accidently
typed “fave” instead of “facebook”
and got this weird result. You should
write a post about it!.
</english accent>
@dan_shure // evolvingseo.com 2
9. First - Think in questions:
Why Does What Should What Could
This Rank? Rank Instead? Rank?
How Can I What’s Search
Is This Unique
learn from Volume for
To Facebook?
this? “fave”?
@dan_shure // evolvingseo.com 9
10. ORGANIZE INTO THREE PARTS
1. Is this worth researching?
2. WHY do things rank like that for “fave”?
3. What can we learn from this?
@dan_shure // evolvingseo.com 10
11. Part 1 - Does It
Matter?
•Volume
•Intent
•Competition
@dan_shure // evolvingseo.com 11
12. Search Volume for [fave]
12,100 EXACT MATCH
United States Searches per Month!!
@dan_shure // evolvingseo.com 12
13. Why do I say United States?!
@dan_shure // evolvingseo.com 13
16. Intent.
What are all the reasons someone
would search for [fave]?
• Is it a REAL word?
• Is it a brand name?
• Is it a word in another language?
• Is it a misspelling?
@dan_shure // evolvingseo.com 16
86. Thus:
•Slightly better on page optimization – URL and Title Tag
•Being on the Facebook domain
•Having at least one external link
•Being a band (closest thing to an “entity” for “fave”)
@dan_shure // evolvingseo.com 86