![Objectives & Methodology 2 ,[object Object],Phase 1: a blog with users* of different social networks, aimed to collect information regarding perceptions and usage of the social networks Phase 2: asking experts’ opinion about current status and trends of social networks in Romania Phase 3: 3 focus groups with users of the three social networks * Users of social networks: men and women, aged between 18 – 30 y.o., using actively one of the three social networks (Twitter, Facebook, HI5) HOW AND WITH WHOM? WHAT? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Adina Madularea
- 1. A peek inside the Social Networks in Romania (Twitter, Facebook, HI5)
- 5. Blog owners (have a point of view to share)-Focused on networking ?! (no overlap) How do the Facebook users see them? How do the HI5 users see them?
- 6. Twitter users: self-perception 5 On Twitter is the individual always connected and up-to-date Information is their reason to be! Oriented towards achievement and self-development Twitter is for them an efficient tool for… …problem solving …offline socialization by organizing ad-hoc events and offline meetings …promoting one’s opinions and ideas Expect to find on Twitter straightforward communication, “breaking news” and practical information!
- 8. “Individualswith an active life and passionate about what they do”
- 10. Blog readers (follow others’ points of view)
- 11. Focused on belonging and sharingHow do the HI5 users see them? How do the Twitter users see them?
- 12. Facebook users: self-perception 8 On Facebook is “the network that matters” “It is my private area that I am controlling” “sharing common interests” Moments of relaxation Facebook is for them a tool used for… …self-image management …virtual entertainment … promoting good causes Expect to find on Facebook information from private and entertainment area related to their interests!
- 15. Focused on self-expressionHow do the Twitter users see them? How do the Facebook users see them?
- 16. HI5 users: self-perception 12 “HI5 is like New York – heterogeneous, diversified, brightness and misery together! But, for all, HI5 means entertainment in different forms!” For older users, “HI5 is already a routine” and “represents the nostalgia for adolescence years” For younger users, “HI5 a tool for over-promoting self-image and self-praise” Expect to find on HI5 entertainment and attention!
- 17. HI5 users perceived by Twitter and Facebook users 13 For Twitter users they are not-ok people – “indecent” and “shallow” (“HI5 is the place for cocalari, pitzipoance”) Facebook users are more tolerant – “shallowpeople for whom their ego and (low-quality, cheap) entertainment matters”
- 18. Instead of conclusions… 14 DEVELOPMENT Accomplishment Inspiration Tolerance Adventure Independence Virtue ORIENTED TOWARDS THE OTHERS SELF-ORIENTED Conformism Self-indulgence Power Caution Belonging Dependency STABILITY * Note: The “wheel of values” is a model which helps create typologies. It implies putting social behaviour, personality, values, and emotions of the users on a 2-axis system built on the basis of universally-valid values: STABILITY – DEVELOPMENT vs. SELF-ORIENTED – ORIENTED TOWARDS THE OTHERS/ ALTER - ORIENTED.