This document discusses key aspects of innovation and entrepreneurship. It begins by defining three types of innovation: product innovation, process innovation, and business model innovation. Examples are provided for each type. The document then profiles three innovative startups as examples - ECitySky demonstrating product innovation, ECDL Hellas demonstrating process innovation, and Ethos Technologies demonstrating a innovative business model. The final sections discuss principles of preparation for starting a new business, including considering the 5P's - people, product, process, promotion, and profit/funding. Preparation involves strategic planning, understanding the market and customers, developing a business model, and practicing fundraising pitches.
24. Ethos Technologies
Ethos is moving
ahead of
Flexible
competition by
combining Agile
and Global
Onshore Delivery Model
suppliers
Onshore
competition has
evolved through
Rigid
process Offshore suppliers
innovation in have captured the
Agile share of the
methodologies market that can
Traditional
over the last easily be supplied
Offshoring
years by traditional
Global Delivery
Model.
Onshore Offshore