8. GEN SUMMIT - Barcelona, 12 June 2014
high !
impact/cost!
ratio !
2
9. GEN SUMMIT - Barcelona, 12 June 2014
http://cf.htcreative.com/insurance2/
SHT
house
insurance
dashboard
!
!
produced in
2010 by the
Pulitzer prize
work of Paige St.
John.
!
!
!
Still up and
running
10. GEN SUMMIT - Barcelona, 12 June 2014
http://cf.htcreative.com/insurance2/
11. GEN SUMMIT - Barcelona, 12 June 2014
accessible !
to small
teams
3
12. GEN SUMMIT - Barcelona, 12 June 2014
http://www.walesonline.co.uk/news/wales-news/2012/08/26/concerns-raised-over-welsh-children-taken-into-care-sent-to-live-miles-from-their-homes-91466-31697117/
DJA
2013!
W
INNER
13. GEN SUMMIT - Barcelona, 12 June 2014
scalable !
in interest!
and target!
!
!
4
14. GEN SUMMIT - Barcelona, 12 June 2014http://usatoday30.usatoday.com/news/nation/lead-poisoning
15. GEN SUMMIT - Barcelona, 12 June 2014
http://usatoday30.usatoday.com/news/nation/lead-poisoning
16. GEN SUMMIT - Barcelona, 12 June 2014
strong !
viral !
potential!!
5
17. GEN SUMMIT - Barcelona, 12 June 2014
http://www.guardian.co.uk/world/interactive/2012/may/08/gay-rights-united-states
DJA
2013!
W
INNER
data storytelling
big media
18. GEN SUMMIT - Barcelona, 12 June 2014
how
do I
invest?!
19. GEN SUMMIT - Barcelona, 12 June 2014
three magic elements
20. GEN SUMMIT - Barcelona, 12 June 2014
will
journalysm !
save my
newsroom?