My presentation for GS1 Europe Forum 2015

1. Nov 2015
www.hhs.se

2. Halloween in Nashville, 1974

3. The future is already here,
it’s just not very evenly
distributed.
- William Gibson

4. Thx to R. Wieselfors, Ericsson for photos

5. Thx to R. Wieselfors, Ericsson for photos

6. USD 45 bln

7. Uber
• Launched June 2010
• 330 cities in 60 countries
• Limited physical assets
• USD 51 bln valuation
(Ericsson – USD 32 bln)
“Doing more with less” through a global
platform

9. Banking is essential,
but banks are not.
Bill Gates
The impact of FinTech

11. The automotive industry
Disruptions ......the likes of which the
industry hasn’t seen since the
automated assembly line.
http://asmarterplanet.com/blog/2015/01/auto-industry-innovation.html

12. https://www.cbinsights.com/blog/startups-drive-auto-industry-disruption/

13. New technologies enable new entrants

14. As do new forms of ownership…crowd equity

15. The Sharing Economy:
How many cars do we need?

16. http://www.inc.com/adam-vaccaro/uber-isnt-a-car-service.html
Uber uses data science to predict where its riders want to go

17. Increasing number of substitutes

18. New forms of “face to face” meetings

19. If the rate of change on the
outside (of an organization)
exceeds the rate of change on
the inside, the end is near....
-Jack Welch

21. People
• “Net generation”
• 24x7 “mobile” workforce
• Knowledge via MOOCs
• Sharing not owning
• Sustainability
Technology
• Broadband access
• Mobile phones
• The cloud
• Internet of Things
• Big Data
• 3D printing
• Robotics/AI
• VR/AR
• Holography
• Blockchain
Open Source IP
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P
• Non-fiat cryptocurrencies
• Mobile money/payments
• M2M payments

22. History tends to repeat itself….
Innovation, financial crisis, industrial revolution, …
Steam
engine
Internal
combustion
engine
Internet
Microelectronics
Late 18th C Late 19th C Late 20th C
Schön 2008
Third
industrial
revolution?

23. From factories ….

24. ...to offices…

25. …to server halls and …

26. ….. robots and
MX3D to 3D print steel bridge

27. .… “Third Places” and co-working spaces
US: 40% of workforce freelancers

28. Hoffice – a Swedish concept gone global

29. Jobs that did not exist 10 years ago
 iOS/Android developer
 Social media manager
 UI/UX designer
 Big data architect
 Cloud services specialist
 Digital marketing specialist
 Sustainability expert
 Zumba instructor
 Beach body coach
http://talent.linkedin.com/blog/index.php/2014/01/top-10-job-titles-that-didnt-exist-5-years-ago-infographic

30. No one knows everything,
everyone knows something,
all knowledge resides in humanity.networks.
Adapted from Lévy 1997Image: Krebs

31. Community platform
Hierarchicalfirm
VS
E.g., Ford
~ Created by employees within
organizational boundaries
E.g., Local Motors
~ Created by community collaborators
regardless of affiliation
Teigland, Di Gangi, & Yetis 2012
The Flipped Firm: New model of value creation?

32. “Local Motors is the place for people to create
influential vehicles together.”
http://communities-dominate.blogs.com/brands/2015/02/local-motors-and-the-radical-redesign-of-business.html
• 100xs less capital cost
• 5xs faster production

34. Local Motors to print 3D cars
in its micro-factories

35. Microfactories – Local and Mobile
Integrating offline and online communities

36. Increasing forces
for local community

38. A 3D printer workshop on Lisette’s boat
RepRap community
E-commerce

39. Scheveningen Harbor – The Hague

40. My first attempt at 3D printing – successful!

41. Local networks of 3D printers

42. DIY Growing

43. Developing circular economies
Local demands?
Local materials?
Reduced transport?

44. What’s around the corner?
24x7 Global Internet Collaboration + Open Source + 3D Printing
http://mashable.com/2013/02/13/robohand/
$60,000
$150
Available for free
download on
$45
Where is
the firm?

45. The Collaborative Economy:
Peer-to-peer (P2P) transactions on
multi-sided Platforms (MSPs)
http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/

46. Thomas Jefferson (1816)
“Laws and institutions must go hand in hand
with the progress of the human mind.”
The problem is that the human mind itself
can’t keep pace with the advances that
computers are enabling.
http://wadhwa.com/2014/04/15/mit-technology-review-laws-and-ethics-cant-keep-pace-with-technology/

47. The challenge of ensuring trust
Leap of faith when
meeting strangers ->
Increased trust in
society?
Innovation is forward
looking while
regulations are
backward looking.
http://www.weforum.org/sessions/summary/rise-demand-economy

49. Betting on the Blockchain - Together
Goldman Sachs, JPMorgan,
Credit Suisse, Barclays,
Commonwealth Bank of
Australia,
State Street, RBS, BBVA, UBS,
Nordea, SEB, + ……
+

50. Enablers of a “true” Collaborative Economy?
Blockchains
Collaborative
Economy
IoT/sensors
P2P/M2M
micropayments
Big data

51. Some questions…
• What basic assumptions will no longer hold,
e.g., economies of scale, third party
verification?
• How will trust be enabled?
• How will new forms of value creation be
regulated?
• Why does the firm exist?

52. Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991

53. Robin Teigland
robin.teigland@hhs.se
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.funnovation.se
@RobinTeigland
If you love knowledge,
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