1. Cradle Fund Sdn Bhd © Copyright 2011

2. Cradle Fund Sdn Bhd © Copyright 2011

3. Cradle Fund Sdn Bhd © Copyright 2011

4. Cradle Fund Sdn Bhd © Copyright 2011

5. Cradle Funds Technology
Innovation with Commercial Value.
Cradle Fund Sdn Bhd © Copyright 2011

6. Our focus
 Technology  Innovation  Commercial
Related Viability
Cradle Fund Sdn Bhd © Copyright 2011

7. Introducing CIP
 What is CIP?
 Grants Offered under CIP
 Our Development & Investment Focus
 Commercialisation Support
 Who Are Eligible to Apply for CIP?
 Our Value Proposition

8. Introducing CIP
 What is CIP?
 Grants Offered under CIP
 Our Development & Investment Focus
 Commercialisation Support
 Who Are Eligible to Apply for CIP?
 Our Value Proposition

9. What is CIP?
 Malaysia’s 1st development and technology
commercialisation funding programme
Cradle Fund Sdn Bhd © Copyright 2011

10. What is CIP?
 Malaysia’s 1st development and technology
commercialisation funding programme
 Offers innovators and entrepreneurs the
FUNDS
Cradle Fund Sdn Bhd © Copyright 2011

11. What is CIP?
 Malaysia’s 1st development and technology
commercialisation funding programme
 Offers innovators and entrepreneurs the
FUNDS and the COMMERCIALISATION
SUPPORT to help them transform their raw
technology-based ideas into commercially viable
ventures or local start-up companies to attain
commercialisation
Cradle Fund Sdn Bhd © Copyright 2011

12. Introducing CIP
 What is CIP?
 Grants Offered under CIP
 Our Development & Investment Focus
 Commercialisation Support
 Who Are Eligible to Apply for CIP?
 Our Value Proposition

13. Pre-Seed
• Entrepreneurs
• Public
• Up to RM150,000 (2 tranche)
• Funding of Idea
For Entrepreneurs • Prototype & Biz Plan
• Universities/Colleges
• Research Institutes, Students
• Up to RM150,000 (2 tranche)
• Funding of Idea &
For Universities
Enhancements
Cradle Fund Sdn Bhd © Copyright 2011

14. Seed/Commercialisation
• Start-Ups
• Up to RM500,000 (max: 2 approvals)
• Funding of Market Access for
Products Services
For Start-Ups
Cradle Fund Sdn Bhd © Copyright 2011

15. Introducing CIP
 What is CIP?
 Grants Offered under CIP
 Our Development & Investment Focus
 Commercialisation Support
 Who Are Eligible to Apply for CIP?
 Our Value Proposition

16. Our Development Focus
End-to-end Funding
Prototype
Commercia
Idea Developme
lisation
nt
Cradle Fund Sdn Bhd © Copyright 2011

17. Our Development Focus
End-to-end Funding
Prototype
Commercia
Idea Developme
lisation
nt
Cradle Fund Sdn Bhd © Copyright 2011

18. Our Development Focus
End-to-end Funding
Prototype
Commercia
Idea Developme
lisation
nt
Cradle Fund Sdn Bhd © Copyright 2011

19. Our Development Focus
End-to-end Funding
Prototype
Commercia
Idea Developme
lisation
nt
Cradle Fund Sdn Bhd © Copyright 2011

20. Our Investment Focus
Technology Innovation
ICT
• Mobile/Wireless
Tech
• Creative Multimedia
& Content
Development
• Shared Services
Outsourcing
• Hardware Design
• Software
Development
• Internet-based
Businesses
Cradle Fund Sdn Bhd © Copyright 2011

21. Our Investment Focus
Technology Innovation
ICT
• Mobile/Wireless
Tech
• Creative Multimedia
& Content
Development
• Shared Services
Outsourcing
• Hardware Design
• Software
Development
• Internet-based
Businesses
Cradle Fund Sdn Bhd © Copyright 2011

22. Our Investment Focus
Technology Innovation
ICT
• Mobile/Wireless
Tech
• Creative Multimedia
& Content
Development
• Shared Services
Outsourcing
• Hardware Design
• Software
Development
• Internet-based
Businesses
Cradle Fund Sdn Bhd © Copyright 2011

23. Introducing CIP
 What is CIP?
 Grants Offered under CIP
 Our Development & Investment Focus
 Commercialisation Support
 Who Are Eligible to Apply for CIP?
 Our Value Proposition

24. Commercialisation Support
 Mentors: Industrial Guidance
 Strategic Partnerships: Industrial
Collaborations
 Ideas Bank: Market Access
 Competency Building

25. Mentoring
 Cradle has over 350 mentors
 Mentors are sourced strictly by Invitation from
the Industry, Community Partners or by
Entrepreneurs’ suggestions
 Mentors are individuals that have substantial
industry experience (at least 8 years) and
considerable domain expertise
 Mentors are vetted and approved by Cradle

26. Strategic Partnerships

27. Ideas Bank
What is Ideas Bank?
 Commercialisation arm
 Commercialisation specialist
 Business and technologist generalist
 Not lawyers
 Business Advisors

28. Ideas Bank
What does Ideas Bank offer Cradle recipients?
 Products
 Depository and Database
 Investment match-making tool
 Services
 Business Advisory and Consultancy
 Business Matching and Networking (The Pitch,
Breakfast with CEO, IB Luncheon, etc)

29. Competency Building
A unit within Cradle that:
 Provides relevant training needs, knowledge
resources and coaching to recipients to grow
their business
 Equips recipients with the knowledge and
experience to develop better quality products in
the market

30. Competency Building
Examples of training and coaching provided:
 Business Plan Clinics
 Commercialisation Workshops
 Bootstrapping
 Financial Management
 Sales & Marketing
 Intellectual Property Workshops
 Intellectual Asset Management Workshops
 Investor Pitching Sessions

31. Introducing CIP
 What is CIP?
 Grants Offered under CIP
 Our Development & Investment Focus
 Commercialisation Support
 Who Are Eligible to Apply for CIP?
 Our Value Proposition

32. Pre-Seed Eligibility
 Any team of individuals which meets the below
criteria:

33. Pre-Seed Eligibility
 Any team of individuals which meets the below
criteria:
 Main applicant is a Malaysian aged 18 years and
above, and

34. Pre-Seed Eligibility
 Any team of individuals which meets the below
criteria:
 Main applicant is a Malaysian aged 18 years and
above, and
 Main applicant is permanently residing in
Malaysia, and

35. Pre-Seed Eligibility
 Any team of individuals which meets the below
criteria:
 Main applicant is a Malaysian aged 18 years and
above, and
 Main applicant is permanently residing in
Malaysia, and
 Minimum of 2 applicants and maximum of 5
applicants per application

36. Allowable Expenditures
 Reasonable allowance for the Project Team Members
 Raw materials, tools, equipment, research materials
 Personnel, services & technology to produce
prototype/demos
 Purchase / execution of market feasibility study and research
 IP search, advisory and basic agreement drafting
 Product testing and certification
 Product marketing collaterals expenses
 Incubator subsidy / lab rentals

37. CIP500 Eligibility
 At least 51% of the company’s equity is held by
Malaysians

38. CIP500 Eligibility
 At least 51% of the company’s equity is held by
Malaysians
 Company in operations for less than 3 years

39. CIP500 Eligibility
 At least 51% of the company’s equity is held by
Malaysians
 Company in operations for less than 3 years
 Company’s total revenue is not more than
RM5mil in its total financial history

40. CIP500 Eligibility
 At least 51% of the company’s equity is held by
Malaysians
 Company in operations for less than 3 years
 Company’s total revenue is not more than
RM5mil in its total financial history
 Company owns the Intellectual Property (IP)
rights of the products and/or services, which is
intended for commercialisation

41. CIP500 Eligibility
 At least 51% of the company’s equity is held by
Malaysians
 Company in operations for less than 3 years
 Company’s total revenue is not more than RM5mil in its
total financial history
 Company owns the Intellectual Property (IP) rights of the
products and/or services, which is intended for
commercialisation
 Company already has a prototype which only
requires another 8% to 10% product refinement
work to meet market and industry
expectations/demands

42. Allowable Expenditures
 Product refinement, market testing, and customised packaging
 Marketing expenses (inc. collaterals, travel where necessary,
etc)
 IP search & registration , Market research & feasibility studies
 Pay package of employees
 Rental and utilities
 Purchase of hardware and software
 Business Plan Refinement
 Technology licensing/acquisition (if necessary)
 Production related expenses (if necessary)

43. Introducing CIP
 What is CIP?
 Grants Offered under CIP
 Our Development & Investment Focus
 Commercialisation Support
 Who Are Eligible to Apply for CIP?
 Our Value Proposition

44. Our Value Proposition
 End-to-end funding programme that provides
funding idea conceptualisation to
commercialisation
 Offer nurturing, developmental and business
assistant
 Create the linkages that make up an effective
ecosystem for innovation
Cradle Fund Sdn Bhd © Copyright 2011

45. Success

457
Total pre-seed grants approved =
Total seed grants approved = 52


Commercialisation rate = 55% (of all
completed projects)
Cradle Fund Sdn Bhd © Copyright 2011

46. WHAT NEXT…
Apply for CIP!

47. How do you apply?
 Online application only
http://www.cradle.com.my
 Email: enquiries@cradle.com.my
 Customer Relations: +603 2166 4730
Cradle Fund Sdn Bhd © Copyright 2011

48. Cradle Fund Sdn Bhd © Copyright 2011