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Social Media in Healthcare - PRSA Healthcare Conference 2008
1. Social Media in Healthcare:
How PR can ethically penetrate Internet-based communities
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
http://www.flickr.com/photos/eschipul/2292142078/
2. (Concerned Parties)
(Caregivers)
(Medical Community)
(Patients)
Where is your message going?
3. What we’ll talk about...
• Joining in the online conversation
• Tools of the Healthcare 2.0 trade
• Opportunities for online interaction
Moving past technology and into communication