This document discusses opportunities in the silver market for small and medium enterprises. It was presented by Erwin Huang, the convenor of the Silver Market Consortium, in August 2012. Survey results are shown from 440 respondents on their technology usage, with most being female aged 55-74, and spending over $5,200 annually on healthcare. The document argues that opportunities exist in digital inclusion and addressing the needs of older users, who can be toughest customers. Communication was identified as an important market opportunity area.

1. SILVER MARKET
OPPORTUNITIES
Sharing at Cyberport to SMEs
Erwin Huang,
fb: erwinhuang1
Silver Market Consortium Convenor
Aug 2012
75
27% 55-64
45%
65-74
28%
N=440 N=440
75

2. N=440 N=440
40%+
$5200
* $5200

3. %
46 45 3 6 4.28
36 55 5 4 4.21
33 54 7 6 4.11
33 54 9 4 4.13
31 54 8 7 4.06
29 52 12 7 3.99
20 59 15 6 3.89
27 51 16 6 3.95
27 50 15 8 3.94
14 59 20 7 3.77
20 53 16 11 3.76
8 44 29 19 3.41
6 39 34 21 3.27
/
9
餸

4. %
12 35 22 31 3.14
8 26 23 43 2.83
9 25 27 39 2.85
4 29 27 40 2.82
3 23 27 47 2.68
7 19 27 47 2.20
2 23 28 47 2.61
4 18 25 53 2.63
4 13 13 70 2.52
4 10 21 65 2.08
4 8 14 74 2.02
%
13 32 36 19 3.36
10 27 37 26 3.11
6 21 45 27 3.01
8 18 40 34 2.91
5 12 30 53 2.54
12 7 90 1.37
1 9 90 1.39
6 6 8 80 1.62

5. COMMUNICATION..
• Digital Inclusion
• my toughest customer..
• this is my mother in law

6. MARKET OPPORTUNITIES
+
Communication

7. OPPORTUNITIES
• , , , + Communication
SILVER MARKET
OPPORTUNITIES
Erwin Huang,
fb: erwinhuang1
hk1001.com