Social Media Week Paris: SocialERS on co-creation & co-innovation
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Co-creation, co-innovation & ideation: transforming a mess into a reputational currency. A presentation for Social Media Week 2012 in Paris http://expressroulartaservices.fr by Laurent François http://twitter.com/lilzeon
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Social Media Week Paris: SocialERS on co-creation & co-innovation
- 3. IT’S A MESS BUT IT’S A GOOD NEWS
- 4. 2- FROM LONELY IDEAS TO STRUCTURED IDEALS Audit our core competency & connect the right assets Establish a new traffic with « local champions » Widen knowledge and make it an industry
- 8. Big address book Capabilities for trade fair … EVENT BOY Data on what matters for our readers Contacts Social scoring … CRM GIRL SocialERS Backoffice tools: new surface of interactions New incentives: Engagement metrics New job descriptions: From « function » to « champion » « SocialERS-ed » New incentives: Engagement metrics New job descriptions: From « function » to « champion » …
Hinweis der Redaktion
- 09 Stockholm Furniture Fair / photo © Peter Teigene