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Public Relations Research By: Emily Roche
Introduction to PR research… Before one begins to conduct research in the PRCA 4330 class or any research in general there are a few things that those students may need to know….. Public relations research is used to monitor, track, measure, and assess, and finally evaluate PR actions.
#1 Methods of Research Formal research is the controlled, objective, and systematic gathering of data Informal research is less controlled and subjective ; it is no systematic in either gathering or interpreting the data
#2 Measurement in Public Relations There are 4 different levels of measuring known as nominal, ordinal, interval, and ratio. Categorical and continuous are the 2 groups that these levels are put in. There are 2 ways to define measurements…. ,[object Object]
Reliability is the ability of a measure to measure the same thing comparably over time. ,[object Object]
#4Operating Social Media Networks The importance of Social Media Networks and how to use them as research on a subject along with how to communicate using them. These networks were better understood not through a text book, but in communicating with the professor and classmates along with activities as the Media Monitoring Report. Demonstrating how one can learn from experience.
#5 Proof Read EVERYTHING!!! Group work can sometimes be a part of researching something. When conducting work don’t rely on group members to prove read their work. It is the whole group’s project.  Proof read every section of any research conducted.
Conclusion… From the Research the most important things include key terms, how to act when conducting research, and working with others in unfamiliar places & situations. ,[object Object]

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Powerpoint Emily Roche

  • 1. Public Relations Research By: Emily Roche
  • 2. Introduction to PR research… Before one begins to conduct research in the PRCA 4330 class or any research in general there are a few things that those students may need to know….. Public relations research is used to monitor, track, measure, and assess, and finally evaluate PR actions.
  • 3. #1 Methods of Research Formal research is the controlled, objective, and systematic gathering of data Informal research is less controlled and subjective ; it is no systematic in either gathering or interpreting the data
  • 4.
  • 5.
  • 6. #4Operating Social Media Networks The importance of Social Media Networks and how to use them as research on a subject along with how to communicate using them. These networks were better understood not through a text book, but in communicating with the professor and classmates along with activities as the Media Monitoring Report. Demonstrating how one can learn from experience.
  • 7. #5 Proof Read EVERYTHING!!! Group work can sometimes be a part of researching something. When conducting work don’t rely on group members to prove read their work. It is the whole group’s project. Proof read every section of any research conducted.
  • 8.