2. Who Am I?
Co-author of The Art of SEO
President of Stone Temple Consulting
25+ person SEO and PPC firm
Trainer for Instant E-Training
Founder of Web Site Publishing Companies
@stonetemple
+Eric Enge
@stonetemple / +Eric Enge
3. Does Your Anchor Text Look Like This?
6% 12%
10%
11%
11%
13% 23%
14%
@stonetemple / +Eric Enge
5. Social – SEO Synergy
Shared on
Google+
Helps Drive
New Circlers,
Shares, +1s
Traffic, Links, and New Subscribers
@stonetemple / +Eric Enge
6. The Synergy We Are Looking For
(Influencers)
(Sharing)
(Your Stuff)
@stonetemple / +Eric Enge
7. Links You Won’t Get
• Bad Anchor Text Mix
• Article directories
• Low value directories
• Blog and forum comments
• Link networks
• Wordpress themes
• Reciprocal links
• Sites that do not care about content quality
@stonetemple / +Eric Enge
8. The Influencer Audience Factor
YOU INFLUENCER
Your Reach Their Reach
@stonetemple / +Eric Enge
14. Summary
• Reach linkers by multiple channels
– Create great content
– Strong social media presences
– Guest posting
– Don’t be afraid to hit the road
• Channels / Tactics change over time
– Need to reach influencers does not
@stonetemple / +Eric Enge
15. Case Study -
The
Importance of
Opportunism
@stonetemple / +Eric Enge
16. How it started
• Feb/Mar 2005: Went to SES NY
• Sat in on this panel:
@stonetemple / +Eric Enge
17. Methodology
• Sat in the Front row
• First up to speak to Matt Cutts
• Had something interesting to say each time
• Rinse and Repeat for every search conference
Matt went to in 2005
• Met many other major influencers at those
conferences too!
@stonetemple / +Eric Enge
25. SES Chicago December 2008
• Got asked to help
write a book
• Asked by Stephan
Spencer and Rand
Fishkin
• Published November
2009
@stonetemple / +Eric Enge
38. Basic Strategy
• Post great content: 3 to 4 times per week
– 2/3 of the posts are from guest authors
• Guest Post on other sites: 3 to 5 times per
week
• Always building relationships with influencers
• Great content on Twitter and Facebook
• Promote posts on Twitter and Facebook
@stonetemple / +Eric Enge