2. Why ArkSports?
Independent
Experts in technology, broadcasting,
sponsorship and events,
Combined 20 years in the sports industry
Flexible
Fast solutions
Quality service
Cost effective
Excellent industry contacts
4. Areas of expertise:
Technology
Outputs:
Strategy for rights holders and technology companies
Advising properties on technological opportunities
and vice versa
Competitive analyses
New media sports rights valuations
Technology contracts valuations for major events
Rankings of top sports internet companies and online
gambling companies
Market overviews and trends forecasting for sports
internet revenue streams (including broadband and
wireless)
Discussion/focus groups
5. Examples of our work:
Technology
Market analysis for a Premier League soccer
club
Objective: To attain overview of the online sports
industry to help the client determine its own web and
wireless strategy
Process: One-to-one consultation regarding sports
web content, online gambling and future
trends/opportunities
Sources: Industry expertise
Deliverables: One-to-one presentations; engagement
on a retainer basis.
6. Examples of our work:
Technology
New media market analysis for a global sports
property
Objective: To attain overview of the UK new media
sports industry to help the client determine its own
web and 3G strategy
Process: Overview industry report and one-to-one
consultation regarding sports web content,
identifying revenue streams and future
trends/opportunities for 3G and interactive TV.
Sources: Interviews, surveys and industry expertise
Deliverables: 100 page report; one-to-one
presentations; further consultancy on other projects.
7. Examples of our work:
Technology
Business strategy and product launch for a
sports technology provider
Objective: Launch and bring a technology that
enhances spectator experiences to market
Process: One-to-one consultation regarding launch
strategy, identifying revenue streams and future
trends/opportunities as well as matching the
technology provider with event owners and sponsors.
Sources: Interviews, surveys, focus groups and
industry expertise
Deliverables: One-to-one presentations; engagement
on a retainer basis.
8. Examples of our work:
Technology
Consultation on taking a sports website to
market
Objective: To provide advice and guidance on
content, revenue streams, marketing and future
strategy for a client launching a new sports website
Process: One-to-one consultation over the period
following securing of funding by the website producer
to successful market launch of the site; follow-up
meetings after launch.
Sources: Industry expertise
Deliverables: One-to-one presentations; engagement
on a retainer basis.
9. Areas of expertise:
Broadcast
Outputs:
Television sports rights valuations
Facilities contracts valuations
Broadcast sponsorship rights valuations
Analysis of audience ratings
Advising properties on broadcast opportunities
Rankings of top sports broadcasters in key markets
in terms of programming spend
Market overviews and trends forecasting
Competitor analyses
10. Examples of our work:
Broadcast
Valuing and identifying European facilities
contracts for a major broadcaster
Objective: To attain details of facilities and outside
broadcasting contracts including deadlines for tendering
and values of contracts for a five year period
Process: Investigation and compilation of intelligence on
leading sports facilities providers in Europe including
events covered, dates contracts would be renewed, how
much the contracts are worth and whether broadcasters
would accept bids from a non-domestic facilities
company.
Sources: Primary (75%) and secondary (25%)
Deliverables: One 50-page report with supporting charts
and tables, backed up by PowerPoint presentation to
client.
11. Examples of our work:
Broadcast
Business strategy and product roll-out for a
video streaming provider
Objective: To bring a technology that creates online
broadcasting channels to market
Process: One-to-one consultation regarding business
strategy, identifying revenue streams and future
trends/opportunities as well as matching the
technology provider with rights owners.
Sources: Industry expertise
Deliverables: One-on-one presentations; deal
brokerage.
12. Areas of expertise:
Sponsorship
Outputs:
Sponsorship rights valuations
Market overviews and trends forecasting
Online sponsorship valuations and strategy
Matching properties and sponsors
Leverage
Analysis of successful sponsorships
Rankings of top sponsors in key markets by spend
and contract length
Competitor analyses
Case studies
Sponsorship work shops/focus groups
13. Examples of our work:
Sponsorship
Competitive analysis for a global technology
sponsor
Objective: To attain comprehensive and on-going
review of competitors’ global sponsorship activities
Process: Investigation and compilation of intelligence
on competitors’ background, current sponsorship
activities, associated leveraging activities and
appendices of supporting data including valuations of
competitors’ sponsorship spend
Sources: Primary (75%) and secondary (25%)
Deliverables: Three 50-page reports with supporting
charts and tables, backed up by conference calls to
the client.
14. Examples of our work:
Sponsorship
Sponsorship strategy for a sports TV channel
Objective: To develop a sponsorship strategy and
programme for a new sports television channel
Process: Compilation of intelligence on competitors’
sponsors, identifying desirable sponsors and their
current sponsorship activities, developing
sponsorship package for the channel
Sources: Primary (75%) and secondary (25%)
Deliverables: Business plan, marketing collateral and
targets to approach.
15. Examples of our work:
Various
Industry forecasts and market sizing
Forecasts by region and sport
Forecasts for global sports TV viewing by household
and hours
Forecasts for sports interactive TV take up and
revenue
Forecasts for sports VOD take up and revenue
Forecasts for global sports sponsorship rights values
Forecasts for broadband sports take up and revenue
Forecasts for sports internet revenue streams
Forecasts for broadcast sponsorship
Forecasts for B2B sports advertising
16. Areas of expertise:
Various
Outputs:
Television rights valuations
Sponsorship rights valuations
New media rights valuations
Evaluating and auditing sports brands
Advising properties on broadcast, sponsorship and
new media opportunities and forming strategies
Matching sports brands to industry brands
Rankings of top sports in key markets in terms of TV
viewing and participation
Analysis of audience ratings
Market overviews and trends forecasting
Competitor analyses
17. Examples of our work:
Sport specific
Commercial analysis and overview of Super 12
Objective: To provide a definitive overview of the
development of the Super 12 rugby union series in
South Africa, New Zealand and Australia and an
assessment of its principal revenue streams and
expenditures
Process: Investigation and compilation of intelligence on
the three Super 12 markets. Valuations of sponsorship,
TV and new media rights provided and recommendations
on future growth made to the client
Sources: Primary (75%) and secondary (25%)
Deliverables: One 150-page report with supporting
charts and tables.
18. Examples of our work:
Surveys
Survey on the future of sports broadcasting
Objective: To gather key sports industry figures’
opinions of the future of the sports television market
and the impact of new media.
Process: Survey compiled and collated based on a
sample of 1,000 key sports industry figures globally
Sources: Primary (100%)
Deliverables: Results were collated, analysed and
published in The Global Business of Sports Television,
Screen Digest and SportBusiness Magazines.
19. Examples of our work:
Surveys
Survey about bidding for and hosting sports
events
Objective: To gather key sports industry figures’
opinions of the future of the market in bidding for
and hosting sports events.
Process: Survey compiled and collated based on a
sample of 4,000 key sports industry figures globally
Sources: Primary (100%)
Deliverables: Results were collated, analysed and
published in Bidding & Hosting: The Guide to
Successful Sporting Events (ArkSports/Sportcal).
20. Examples of our work:
Surveys
Survey on monetising new media sports
content
Objective: To gather key sports industry figures’
opinions of how sports rights holders will generate
and garner revenue from broadband and wireless
technologies.
Process: Survey compiled and collated based on a
sample of 4,000 key sports industry figures globally
Sources: Primary (100%)
Deliverables: Results were collated, analysed and
published in Sport and Technology.
21. Luke Boyle - Director
Areas of expertise: Sport, Sponsorship, Broadcasting
Headed up research/consulting departments for the following:
Sportcal
SportBusiness
Sportmarketplace
Worldsport Networks Europe Ltd
Author of 2000 Worldwide Sponsorship Values Report
(SRi/SportBusiness)
Advisor on leading global sports television and sponsorship rights
database
Consultant to Sport England on the allocation of National Lottery
Funding to athletes
Clients have included blue-chip sponsors, international and
national sports federations and rights holders, broadcasters and
facilities companies
22. Rachael Church - Director
Areas of expertise: Technology, Broadcasting, Sponsorship,
Former Director of Consulting at SportBusiness Group and Head of
Telecoms and Media Research at the Financial Times
Regular speaker and moderator at sports conferences including the
IOC Conference on New Media, FINA's World Congress on Marketing
and New Media, ESA's Sponsorship Congress, SportBusiness'
Motorsport Business, ASI's European Digital Television Symposium,
SportAccord, FT Business of Sport and Digital Sports Forum
Author of several industry leading reports including Sport on the
Internet (Screen Digest), The Global Business of Sports Television
(Screen Digest) and Bidding & Hosting: The Guide to Successful
Sporting Events (Sportcal)
Former Editor of several newsletters including the European
Sponsorship Newsletter, Financial Times Fraud Report, FT World
Accounting Report, Emerging Markets Focus, PACT Magazine
(Producers’ Alliance for Cinema and Television)
23. Contact details:
ArkSports Limited
114c Highgate Road
London
NW5 1PB
United Kingdom
Tel: + 44 (0) 207 485 0745
Fax: + 44 (0) 207 209 9767
lboyle@arksports.com
rchurch@arksports.com
www.arksports.com
www.sportandtechnology.com
ArkSports is a member of the following organisations:
