2. The New World of Book
Publishing
• Format
print & digital
• Retail
high street & online
• Creating attention
traditional & social media
3. The Best of Both Worlds
• Books are not merely a
commodity. They are nonmaterial assets as well.
• Books have a fixed price.
• Publishers are selective.
• Books are protected by
copyright.
4. What do we most need to do in
the publishing house of the
future?
• Find new ways of creating attention for
books