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Amalie von Schubert, Deborah Wohlleben,
      Natalie Quadt, Amelie Lefeber




         21th December 2012
    Dozentin Ellen Pabst von Ohain
        Modul 1.5. Fachsprache
MD.H Mediadesign Hochschule München
   Cotton: 40-80cents  90 cents



           cotton




                                    http://www.indexmundi.com/commodities/?commodity=cotton&months=180




                                                                                                     2
   Coarse Wool: $7  $12



          coarse wool




                            http://www.indexmundi.com/commodities/?commodity=coarse-wool&months=180




                                                                                                      3
   Fine Wool: $8  $13



          fine wool




                          http://www.indexmundi.com/commodities/?commodity=fine-wool&months=180




                                                                                                  4
   20 000 liters of water per Kilogram
   synthetic chemical pesticides




                                        http://cdn.humansinvent.com.s3.amazonaws.com/wp-content/uploads/2011/08/MCotton1.jpg

                               http://3.bp.blogspot.com/-4-OxCuOU-0c/UDL4TcddKtI/AAAAAAAAAAA/iY4Hg9JUZas/s200/fertilizer.gif   5
   Natural water supply
   93% of water of dying process reused
   Natural fertilizers
   Protects groundwater quality




                                           http://love.palmsdevelopment.com/images/widescreen/photo_cottonField.jpg   6
   Grows very fast – one foot a day
   Little water
   Regenerative
   No fertilizers
   Odor resistant




    http://image.made-in-china.com/2f0j00AeOayzTShfrG/Bamboo-Fiber.jpg   http://3.bp.blogspot.com/-6qn1fAuIyuc/T-9gWVBkFfI/AAAAAAAAAKk/wEd22bV5HjI/s1600/5742591_orig.jpg



                                                                                                                                                                7
   Old plastic bottles + energy
   Recycled
   Produced into a new garment
   Recycled
   Cradle to Cradle




                                   http://news.textiles.org.tw/tts2008/SUPER/images/140648071.jpg


                                                                                                    8
9
http://www.baoobaoo.com/en/environment
   undemanding plant
   produced in Germany
   extremely durable and long lasting
   absorbs moisture




    http://photos.tradeholding.com/attach/hash91/100955/natural_hand_spun_nettle_thr   http://www.pflanzenkultur.de/pics/250_nessel_nah.jpg   10
    eads.jpg
Hemp
   grows without chemical weed destruction
    and pesticides
   absorbs 30% moisture
   dries very quickly and rots very slowly




http://www.taz.de/uploads/images/684x342/21211133_hanf_dpa_1301.jpg




                                                                      http://upload.wikimedia.org/wikipedi
                                                                      a/commons/thumb/2/2d/Hanfsteng
                                                                      el.jpg/220px-Hanfstengel.jpg           11
   fabric: 30 % milk, 67% viscose, 3 %
    spandex
   one dress = 3 liters of milk
   uses only low quality milk




                                                                        http://www.mdr.de/einfach-genial/milchfaser108_v-standardBig_zc-
                                                                        3ad1f7a1.jpg?version=43693




     http://www.mdr.de/einfach-genial/milchfaser104_v-standardBig_zc-   http://www.mdr.de/einfach-genial/milchfaser104_v-standardBig_zc-
     3ad1f7a1.jpg?version=14894                                         3ad1f7a1.jpg?version=14894                                         12
   more minerals and vitamins than any other
    natural products
   1 kilogram of dried seaweed = 100.000 liter
    of sea water
   algae is cut in a sustainable manner




                                                  http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf




                                                   http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf
                                                                                                                     13
                                                   http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf
   QR codes or integrated RFID chips
   Bracelets/Chips: medical devices
      heart rate monitors
      hearing aids
      blood glucose meters




                                                                                                              http://beqrious.com/wp-
                                                                                          content/uploads/2012/01/qr-code-fashion.jpg




                    http://api.ning.com/files/V3Xj7mk7FR8qBxpHzZMIcvSZGghz13Tkc4yxiy     http://api.ning.com/files/44eY8UdC3G3wDzYzK
                                      rSU2Ul*qfBs16XlijTXuRAMHMlJu0yMS6yoQzcFqYwa-       RQ*9plgmzJXryy1IeW2xVAdW2IWAudoj10fso9
                                         XkpTBoaK7UCXD4/lights_animation_tweened_2.gif    3cO83joOSQJzqsSxR0KZ83gur0Q*1YfwYBTw          14
                                                                                                     AGIMG/NikeFuelband.jpg?width=750
Transport by train




http://www.salinasforw.com/images/freight_forward    http://www.internationaltransportforum.org/jtrc/environment/CO2/World.pdf
                                      _train_1.jpg




                                                                                                                                 15
Low CO2 emission:
ships using modern sailing




                             http://www.pressebox.de/attachments/details/92100   http://www.internationaltransportforum.org/jtrc/environment/CO2/
                                                                                                                                         World.pdf
                                                                                                                                                     16
   Less stress for the yarn
   Fabric is softer and more durable
   Longer lifetime of garments




                                        http://www.wunderweib.de/media/redaktionell/wunderweib/wohnendeko/dekogastlic
                                           hkeit_2/themenanlsse/folklore/folkloremuster_09_2009/Gemusterte-kleidung-an-
                                                                                              Waescheleine-600-800.jpg


                                                                                                                          17
   On the spot washing
   Repair
   Donate
   Air out clothes




    http://4.bp.blogspot.com/_hwX9imRHkJY/TNQhQ_i3ihI/AAAAAAAAAQo/hB1fFCb      http://noh.easterseals.com/images/content/pagebuilder/1035667.jpg
                                            0ACA/s1600/washing%2Bclothes.jpg




                                                                                                                                                   18
   Choosing the best fabric for the longest durability
   water& energy savings are effectuated by reusing & remanufacturing
   manufacturer scores high savings
   virgin materials are replaced by remanufactured clothes
   takes more time but pays off referring to costs
   saves costs & energy up to 70%
   Holds financial benefits for purchasers,
    manufacturer & wider economy




                                                                                                                        19
                                                                     http://www.productdesignenvironment.info/concepts2.htm
   Should be informed about:
      Latest trends
      Latest developments in technology
      Permanently changing lifestyle of the people
   Main things are not the profit
   Important aspects:
      Economical sustainability
      Ecology
      Environmental protection
      Conserving natural resources (water, plant, oil)




                                                          http://newsage.de/wp-content/uploads_newsage_888/milch.jpg
                                                                                                                       20
   Selling sustainable products:
      Durable
      High quality
      Provide a certain comfort
      Production is adapted to the environment
   Connection between fashion and technology




                                                  www.faces.ch/quotes



                                                                        21
Target group
   Forward looking
   Environmentally thoughtful
   Age: 20-45 years
   Great importance on ecological materials
   fair production
   Open to new developments
   Accept corresponding price
   Want to be informed of any step that the cloths is living trough
   Designs are in the background
   Emphasis placed on:
      Sustainability
      Resource conservation
      quality




                                                                       22
   waisted trench coat
   closed by a double-breasted suit
   3 Ornamental and 3 normal buttons
   2 princess-seams
   2 Frankfurter pockets
   2-piece lapel and a shoulder yoke
   made out of nettles
   very durable and long lasting
   sophisticated satin
   slightly feminine elegance




                                        23
   very wide cut
   shirred at the waist
   consists of milk fiber
   gives a beautiful silky case
   cares for the skin




                                   24
   tight-fitting breeches
   narrow collar
   2 diagonal pockets
   made of seaweed fibers
   specifically produced for Allergy
   very comfortable on the skin
   very good for the skin, because of
    the minerals contained in the seaweed fiber




                                                  25
   wide, long blazer
   sharp lapel
   3 patch pockets
   the hem is rounded
   2-seam sleeves
   made of hemp
   extremely durable
   has a very high resistance
   must be washed less




                                 26
   loose jumpsuit
   is curled at the waist
   Strapless
   2 pockets
   made of milk fiber
   cares for the skin
   silken case




                             27
   the dress is tight to the body
   has a hood
   the cape is cut wide
   falls gently over the dress
   you can feel completely abolished
   made from the seaweed fiber
   provides the wearer a very blissful comfort
   the cape is very good for down recycling




                                                  28
29

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Slow is beautiful MDH Modedesign 1011 W2012

  • 1. Amalie von Schubert, Deborah Wohlleben, Natalie Quadt, Amelie Lefeber 21th December 2012 Dozentin Ellen Pabst von Ohain Modul 1.5. Fachsprache MD.H Mediadesign Hochschule München
  • 2. Cotton: 40-80cents  90 cents cotton http://www.indexmundi.com/commodities/?commodity=cotton&months=180 2
  • 3. Coarse Wool: $7  $12 coarse wool http://www.indexmundi.com/commodities/?commodity=coarse-wool&months=180 3
  • 4. Fine Wool: $8  $13 fine wool http://www.indexmundi.com/commodities/?commodity=fine-wool&months=180 4
  • 5. 20 000 liters of water per Kilogram  synthetic chemical pesticides http://cdn.humansinvent.com.s3.amazonaws.com/wp-content/uploads/2011/08/MCotton1.jpg http://3.bp.blogspot.com/-4-OxCuOU-0c/UDL4TcddKtI/AAAAAAAAAAA/iY4Hg9JUZas/s200/fertilizer.gif 5
  • 6. Natural water supply  93% of water of dying process reused  Natural fertilizers  Protects groundwater quality http://love.palmsdevelopment.com/images/widescreen/photo_cottonField.jpg 6
  • 7. Grows very fast – one foot a day  Little water  Regenerative  No fertilizers  Odor resistant http://image.made-in-china.com/2f0j00AeOayzTShfrG/Bamboo-Fiber.jpg http://3.bp.blogspot.com/-6qn1fAuIyuc/T-9gWVBkFfI/AAAAAAAAAKk/wEd22bV5HjI/s1600/5742591_orig.jpg 7
  • 8. Old plastic bottles + energy  Recycled  Produced into a new garment  Recycled  Cradle to Cradle http://news.textiles.org.tw/tts2008/SUPER/images/140648071.jpg 8
  • 10. undemanding plant  produced in Germany  extremely durable and long lasting  absorbs moisture http://photos.tradeholding.com/attach/hash91/100955/natural_hand_spun_nettle_thr http://www.pflanzenkultur.de/pics/250_nessel_nah.jpg 10 eads.jpg
  • 11. Hemp  grows without chemical weed destruction and pesticides  absorbs 30% moisture  dries very quickly and rots very slowly http://www.taz.de/uploads/images/684x342/21211133_hanf_dpa_1301.jpg http://upload.wikimedia.org/wikipedi a/commons/thumb/2/2d/Hanfsteng el.jpg/220px-Hanfstengel.jpg 11
  • 12. fabric: 30 % milk, 67% viscose, 3 % spandex  one dress = 3 liters of milk  uses only low quality milk http://www.mdr.de/einfach-genial/milchfaser108_v-standardBig_zc- 3ad1f7a1.jpg?version=43693 http://www.mdr.de/einfach-genial/milchfaser104_v-standardBig_zc- http://www.mdr.de/einfach-genial/milchfaser104_v-standardBig_zc- 3ad1f7a1.jpg?version=14894 3ad1f7a1.jpg?version=14894 12
  • 13. more minerals and vitamins than any other natural products  1 kilogram of dried seaweed = 100.000 liter of sea water  algae is cut in a sustainable manner http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf 13 http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf
  • 14. QR codes or integrated RFID chips  Bracelets/Chips: medical devices  heart rate monitors  hearing aids  blood glucose meters http://beqrious.com/wp- content/uploads/2012/01/qr-code-fashion.jpg http://api.ning.com/files/V3Xj7mk7FR8qBxpHzZMIcvSZGghz13Tkc4yxiy http://api.ning.com/files/44eY8UdC3G3wDzYzK rSU2Ul*qfBs16XlijTXuRAMHMlJu0yMS6yoQzcFqYwa- RQ*9plgmzJXryy1IeW2xVAdW2IWAudoj10fso9 XkpTBoaK7UCXD4/lights_animation_tweened_2.gif 3cO83joOSQJzqsSxR0KZ83gur0Q*1YfwYBTw 14 AGIMG/NikeFuelband.jpg?width=750
  • 15. Transport by train http://www.salinasforw.com/images/freight_forward http://www.internationaltransportforum.org/jtrc/environment/CO2/World.pdf _train_1.jpg 15
  • 16. Low CO2 emission: ships using modern sailing http://www.pressebox.de/attachments/details/92100 http://www.internationaltransportforum.org/jtrc/environment/CO2/ World.pdf 16
  • 17. Less stress for the yarn  Fabric is softer and more durable  Longer lifetime of garments http://www.wunderweib.de/media/redaktionell/wunderweib/wohnendeko/dekogastlic hkeit_2/themenanlsse/folklore/folkloremuster_09_2009/Gemusterte-kleidung-an- Waescheleine-600-800.jpg 17
  • 18. On the spot washing  Repair  Donate  Air out clothes http://4.bp.blogspot.com/_hwX9imRHkJY/TNQhQ_i3ihI/AAAAAAAAAQo/hB1fFCb http://noh.easterseals.com/images/content/pagebuilder/1035667.jpg 0ACA/s1600/washing%2Bclothes.jpg 18
  • 19. Choosing the best fabric for the longest durability  water& energy savings are effectuated by reusing & remanufacturing  manufacturer scores high savings  virgin materials are replaced by remanufactured clothes  takes more time but pays off referring to costs  saves costs & energy up to 70%  Holds financial benefits for purchasers, manufacturer & wider economy 19 http://www.productdesignenvironment.info/concepts2.htm
  • 20. Should be informed about:  Latest trends  Latest developments in technology  Permanently changing lifestyle of the people  Main things are not the profit  Important aspects:  Economical sustainability  Ecology  Environmental protection  Conserving natural resources (water, plant, oil) http://newsage.de/wp-content/uploads_newsage_888/milch.jpg 20
  • 21. Selling sustainable products:  Durable  High quality  Provide a certain comfort  Production is adapted to the environment  Connection between fashion and technology www.faces.ch/quotes 21
  • 22. Target group  Forward looking  Environmentally thoughtful  Age: 20-45 years  Great importance on ecological materials  fair production  Open to new developments  Accept corresponding price  Want to be informed of any step that the cloths is living trough  Designs are in the background  Emphasis placed on:  Sustainability  Resource conservation  quality 22
  • 23. waisted trench coat  closed by a double-breasted suit  3 Ornamental and 3 normal buttons  2 princess-seams  2 Frankfurter pockets  2-piece lapel and a shoulder yoke  made out of nettles  very durable and long lasting  sophisticated satin  slightly feminine elegance 23
  • 24. very wide cut  shirred at the waist  consists of milk fiber  gives a beautiful silky case  cares for the skin 24
  • 25. tight-fitting breeches  narrow collar  2 diagonal pockets  made of seaweed fibers  specifically produced for Allergy  very comfortable on the skin  very good for the skin, because of the minerals contained in the seaweed fiber 25
  • 26. wide, long blazer  sharp lapel  3 patch pockets  the hem is rounded  2-seam sleeves  made of hemp  extremely durable  has a very high resistance  must be washed less 26
  • 27. loose jumpsuit  is curled at the waist  Strapless  2 pockets  made of milk fiber  cares for the skin  silken case 27
  • 28. the dress is tight to the body  has a hood  the cape is cut wide  falls gently over the dress  you can feel completely abolished  made from the seaweed fiber  provides the wearer a very blissful comfort  the cape is very good for down recycling 28
  • 29. 29