The truth about online marketing

 Online marketing has gotten more
complicated
 You’ve spent too much on it already
 You’ve gotten solicited by 100’s of SEO firms
 Pay Per click is a hole in your pocket
 You can’t keep up with the changes
 There is an endless war with your online
competitors
 Business socializing on Facebook became a
waste of your time.

Well….remember the early 80’s?
The silicon semi conductors introduced to the
PC industry….Do you remember the speedy
development and the rapid change that
none of us was able to keep up with?
Do you remember the amount of flyby
companies on every corner and their fast
rotation?


The computer industry reached saturation.
The internet took place and sky rocketed
with a speedy development on the mid
90’s.
Today the internet is the biggest marketing
platform in the world… and we all want to
be part of it, publishers and advertisers as
one. It is still developing and that’s what
we’re experiencing now.


 Online marketing is a14 billion dollar industry
and will grow to be 23 billion by 2014.
 97% of all consumers conduct a research
online before making a purchase.
 Offline marketing (paper) is dying a slow
death.
 85% of all businesses are using online
marketing as a tool to promote their
product or service.


Online marketing is still very young, probably
7-8 human years. We are all guinea pigs,
mostly because we don’t have any other
choice, and we want to be part of online
marketing in some level, or at least give it a
try.
Most of us are not educated enough about
online marketing and approach it
blindfolded, just to be a part of the game.


 “Be first on Google Yahoo and Bing”
 “Put you on the top search results”
 “#1 one Google”
 “Traffic to you website”
 “More leads”
 “Beat your competitors”
 “So your customers find you…”


At least it feels like that because for every one
company there is about two SEO/online
marketing firms out their.
Everybody claims to know how to do SEO
because they worked on their aunt's website
last weekend.


Slow down and think rationally, don’t let all
the online eco, the spam emails and the
soliciting phone calls confuse you.

There is good online marketing out there. I
know and you know that you can’t run
away from it and sooner or later, you’ll
have to deal with it for the sake of your
business.


I don’t mean to go back and advertize in
the phone book or the local news
paper….yeah right!
I mean that traditional marketing with it’s
basic concepts applies in the same way to
online marketing, and for that reason, you
should look for an online marketing firm that
specializes first in marketing.


Delivering a good marketing campaign is
psychology , art, creativity, and most
importantly, marketing and selling
experience.

If you include this factor, it will eliminate 95%
of the SEO companies out there that claim
to know what they do!


Yes and No…
Most web design companies offer SEO service
because of the natural, yet painful
transformation to fulfill their customer's needs.
Do your research and ask the right questions to
know who is really doing your SEO and what is
their experience.
Online marketing is very new to web designers as
well, although, with their knowledge it’s a good
place to start and sometimes the worst place
to end up.


 Are you doing yourself Accounting?
 Are you doing yourself legal biz’s work?
 Are you doing yourself secretary work?
 Are you doing yourself advertizing?

 NO NO NO NO, do what you do best! Real
online marketing is a full time job and doing
it yourself, like anything else, will yield results
that will reflect that.

 We will still experience many changes in the
next decade.
 Online marketing is just a derivative from
traditional marketing.
 Unfortunately, It is not an option anymore,
it’s a requirement.
 Online marketing can’t be done by
everyone.
 Most of the flyby SEO companies disappear
after the first 6 months of operation.

 Paper marketing will disappear
 people will find what they want online
fast and from anywhere.
 Mobile marketing will dominate
 Digital magazines and newspapers will
be replaced by online versions
 Digital billboards will be streamed from
an online database of small business
advertisers

 900 visitors a month are worth nothing if
nobody picks up the phone to call you!
 Being on the first page of Google will not
help you if nobody clicks on your ad
 Showing on the map section will do nothing
if your online reputation is poor.
 Pay per click will drain your budget if your
landing page is poorly coded.


A true online marketing firm will use SEO only as a
vehicle and leverage to promote your website
and do much more to convert visitors to
potential costumers.

That’s where many SEO firms fail!

In the future, when online marketing is developed
enough, only these kind of companies will
provide service, all the rest will go out of
business.

 Are you a business owner?
 Do you want to join the next marketing
generation?
 Do you want your website to generate
calls? (and not from SEO companies)
 Do you want to save on marketing
expenses overall?

Let’s do it!

3 steps that will probably change your
marketing budget distribution this year and
will result in savings and revenue increase in
the near future.


 Accept it! You need to join the millions of
companies that already understood that
online marketing cannot be neglected
anymore, and that you’re just leaving good
leads behind you, letting your competitors
take them from you, literally from your
hands!


 Traditional marketing experience
 Years in business
 Referrals and testimonials
 Cardinals
 Conversion driven campaign
 Use SEO only as a tool to reach goals
 Easy to reach on the phone (very important)
 Provide analysis, reporting and consulting

When the initial online marketing process ends
(assuming it’s done right) you’ll be back in the
arena to manage you online reputation
yourself. During all the marketing process ask
questions, learn and make sure they’ve
introduced you to this world. Everything should
be clear. You deserve to know what they do
for you, after all, you are paying for that!


Hi my name is Asher Elran – CEO and Co-
founder of Dynamic Search, LLC practical
engineer and marketing specialist with 12
years of business experience.
I’m passionate about helping businesses with
great success over and over again
introducing them the next marketing
generation and how to do it right!


 Don’t neglect online marketing
 Don’t try it at home (No DIY anymore)
 Don’t hire cheap SEO, it will hurt you!
 Be part of the ongoing online changes
 Develop a plan
 Learn how to be actively social online


 Let’s start with a full marketing analysis of
all the things you do. (Free 30 min
session)
 Then, we will do a deep analysis for your
website and provide you with
recommendations.
 We’ll continue by finding conversion
problems on-site and off-site
 We’ll develop a plan and execute it by
request.

Contact us to learn how to promote your website,
the right way:

Direct line – (602) 565-8873 or (602) 953-5125
(for any questions you may have)

E-mail - info@seoserviceaz.com
(to request initial analysis)

Address: 3420 E. Shea Blvd, suite #200,
Phoenix AZ 85028
(you are welcome to visit us)


The truth about online marketing

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The truth about online marketing