With 600+ locations internationally, the Ellickson Draft Table is the World Leader in "personal pour" Draft beer tables. The Draft Table gives your customers the unique experience of pouring their favorite beer in a responsible, measured and controlled manner. Control your customers' consumption with our touch screen controller that sits behind the bar or at a service station near your Point of Sales System. Introduced to the United Kingdom in April 2012, there are is already huge interest in the Ellickson Draft Table, which will help our customers maximize their draft beer profits while reducing overall draft beer waste.

2. Introduction
About Ellickson International
– Expertise in beverage dispense & sanitising.
– Strong management and technical team.
– Commitment to quality and service.
– Innovative; other new products now in development.
• Draft Tables in Ireland – 460 Outlets.
• Draft Tables in USA – 110 Outlets.
• Draft Tables in mainland Europe – 65 Outlets.
• Draft Tables in Asia & rest of world – 22 Outlets.
*Statistics as of May 2012

3. The Draft Table™ Concept
Fully incorporated system with Gas, Cooling and Kegs

4. The Draft Table™ Concept
Unique Twin Rotating taps.

5. The Draft Table™ Concept
Built-in volume monitoring system

6. How it works
• Bar staff opens selected tables.
• Customer purchases iButton at the till and credits it.
• Customer purchases beer at their Draft Table using their iButton to pay.
• iButton costs approximately same amount as a London Oyster card.
• Customers may return their iButton and get a full payment refund.

7. Draft Table™ Controller iButton

8. Outlet Procedures
• System Options – Table Limit, volume display, time limit.
• Hosting – Meet and Greet
• Booking the Tables
• Payment Methods
• Closing the Session

9. Customer benefits
• Unique drinking experience.
• Be your own barman.
• The ‘Best seat in the House’.
• No queuing at the bar.
• Facility to pre-book a table.
• Ideal for sports events, parties, etc.
• Exceptional and consistent beer quality due.
to the very short beer-delivery line.

10. Benefits to Bar Owners
• Follow drinking patterns – loyalty schemes
• Increase sales of draught beers and pub food
• Monitor and record volumes poured
• DraftTable attracts large groups
• Major point of difference in an outlet
is a competitive edge
• Generate repeat business
• Increased profit levels
• Quick Installation
• Minimise waste

11. Benefits to Bar Owners
Influence up to 87% of your footfall

12. Key Success Factors
– Staff Training
• Outlet ‘Champion’.
– Table Location
• Prime Positions in Outlet.
– Outlet ‘Buy In’
• Table Service Procedures (fresh Glassware etc).
– Support from Beer Company
• Promotions
• Point Of Sale Material

13. Benefits to the Beer Company
– Outlets with Draft Tables typically see
a minimum of 5% increase in sales.
– Draft Tables located in bars with
high footfall show sales increases by up to 12%.
– Beat the economic downturn.
– Competitive edge over other brands.
– Prominence of brand in an outlet.
– Increase of brand awareness generally.
– Design Options

14. Benefits to the Beer Company
The Draft Table™ is an
invaluable marketing tool !

15. Technical Features
• Best in Class build.
• ‘Wet’ chamber – maintains
kegs at 8-10 degrees.
• Dual dispense temperature function.
• Custom design option.
• Industry leading components – Life expectancy of
7-10 years – with regular maintenance.

16. Training
• Ellickson UK provides full training to installers.
• Bar staff training also available.
• Comprehensive Operation & Maintenance
Manuals are provided.

17. The Ellickson Commitment
• Ellickson strives to provide a superior quality system and
service to our customers and product users.
• All Ellickson systems carry a 12 month warranty.
• Loyalty to our customers is our mantra.
• Ellickson customers are supported with:
– Training
– Technical backup supported by local service teams.
– Continuous improvement/innovation.
• The Draft Table ™ provides exceptional value for money
and a very rapid Return On Investment.

18. Target Markets
• Major Sporting events incl Sports Bars.
• Sports venues, Racing, Football.
• Event Management Companies.
• Clubs/casinos – Private Rooms.
• Catering Companies.
• Beer Companies.
• Hotel and Bars.
• Bar Groups.

19. Draft Table ™ Fixed System
Advantages
 Easy to install, especially in a
refurbished or newly built venue.
 Pedestal Options.
 No keg changes required.
 Touch Screen option.
 Can accommodate 4 or more products.
 All the design features of the mobile system.
Restrictions
 Requires building work.
 Not easy to move!!

20. Al Fresco Branding

21. The Draft Table ™ & Beer Walls are ideal
for summer events, festivals & ‘pop-up’ bars

22. In the Bar

23. VIP Rooms – Private Tables - Private Bars

24. The Ellickson Beer Wall
The following slides are taken from the Ellickson
USA Beer Wall promotional materials.
We will launch the Ellickson UK Beer Wall
in Summer 2012.

34. Contact Us
Patrick Gunning – UK Marketing Manager
London & Home Counties Sales
pgunning@ellickson.com CLICK FORWARD
TO SEE US ON
Lucy Clark – Regional Sales Manager
UK North West Region
lclark@ellickson.com

35. Ellickson International UK CLICK FORWARD
The Arena, Stockley Park, Uxbridge TO SEE US ON
West London, UB11 1AA, UK.
Telephone: + 44 (0)208 899 1732
sales@ellicksoninternational.co.uk