Ektron Synergy 2014 - The Power of Epic Content

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It’s harder than ever before to get the attention of customers and prospects. To cut through the clutter, we need to be developing the most interesting information on a consistent basis. And, that’s not easy. Content marketing evangelist Joe Pulizzi will show you the ropes, get you started, and detail a path to epic content marketing for your organization.

Business Technologie

@JoePulizzi #bsmart14
JOE PULIZZI’S PRESENTATION (@JoePulizzi):
The Power of Epic Content:
Six Opportunities

@JoePulizzi
Content Marketing Institute
CMI teaches marketers how to effectively own their media channels
to attract and retain customers.

@JoePulizzi
There Is One Key
to a Successful
Presentation

@JoePulizzi
Image courtesy of Pooky Poetry

@JoePulizzi
The Evolution of
Content Marketing

@JoePulizzi
91/100
http://bitly.com/cm-research

@JoePulizzi
Just 42% believe their
content marketing is effective
http://bitly.com/cm-research

@JoePulizzi
How Many of You
Have a Documented
Content Marketing
Strategy?

@JoePulizzi
CREATE A WHY FOR
EACH CHANNEL

@JoePulizzi
Create a Content Marketing
Mission Statement

@JoePulizzi
Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience

@JoePulizzi
Never Build Your Content
Ship on Rented Land

@JoePulizzi
Focus on Subscribers As
a Key Metric

@JoePulizzi
What’s the difference
between those who
subscribe to my content
and those that don’t?

@JoePulizzi
Leverage Influencers the
Build an Audience

@JoePulizzi
Sales
Content
Marketing
Influencer
Sharing

@JoePulizzi
Change the Technology
Conversation

@JoePulizzi
1. Set Your Goals for Sales, Savings or Sunshine
2. Why Are You Using Each Channel?
3. Focus On the Reader’s Outcome
4. Create a Content Marketing Mission Statement
5. Don’t Build Your Content Ship on Rented Land
6. Focus on Subscribers as a Key Metric
7. Build an Influencer List to Build Audience
8. Bake Influencers Into Your Content
9. Create an Engine to Get and Keep Subscribers
10.Consider Buying!

@JoePulizzi
64
Joe Pulizzi
joe@contentinstitute.com
@JoePulizzi

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