What it takes to do a great communication in 2009? Everything starts from our point of view.

1. wannabeap@gmail.com

2. All the time we think about
change-disruption-transformation-shift from A to B
affecting our clients brands.
What if
change-disruption-transformation-shift from A to B
affecting our point of view
is the 1st step
to answer big questions?

3. Great COMMUNICATIONS in 2009
The initial meaning of
communication is to share
How to create experience,
which is worth sharing?
Shift in our point of view
No more 3600 shooting at our target
Living with audience 365 days a year, instead*
Start a conversation with audience, instead of bombarding it
with information. Understand, what inspires people to talk
about our brand. Encourage them to speak.
* TBWA planted 360vs365 idea into my head during GoldenDrums adfest in Slovenia last fall.

4. Great communications in 2009
We saw the New Year 2009 in
with the word CRISIS in our lips.
Does crisis ruin our industry?
Shift in our point of view
When written in Chinese the word crisis is composed of
2 characters. One represents danger, and the other
represents opportunity*.
Consider our shrinking budgets as a way to purify
communications. It ll lead us to more efficient and
unexpected solutions.
* John Fitzgerald Kennedy

5. GREAT communications in 2009
What limits the great ?
Shift in our point of view
Good is the enemy of great *
Reinvent ourselves, never stop at the level of “good”,
shift our points of view all the time, learn, learn, learn.
* The phrase engraved on the pavement in front of Miami Ad School

6. wannabeap@gmail.com
my path
2007-2009 2009
2007
2005-2007
1992
1985
Miami Ad
Account planner & Graduate Account planner &
Start Discover
School
account executive Vilnius University, account executive
the violin
Boot Camp
@McCann Erickson Faculty of @TBWAVILNIUS
for Account
Lithuania Economics, Lithuania
Planners
Lithuania