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Get 3 New Clients by
Next Week on LinkedIn
Presented by: E.G. Sebastian
Author, Speaker, Coach
Social Media
Marketing Strategies
Why LinkedIn?
www.myCoachingCenter.com
Training / Resources / Exposure
• More than 200 Million Users
• Male Users: 61%; Female Users: 39%
• 63% No Kids; 37% Have Kids
• 2.7 Million+ Business Pages
• 1.5 Million LinkedIn Groups
• The 14th Most Visited Site on the Plannet
•Source: quantcast.com
Why is this good to know?
LI Stats
www.myCoachingCenter.com
Training / Resources / Exposure
• 18 6%
• 18-24 9%
• 25-34 24%
• 35-44 23%
• 45-54 22%
• 55-64 12%
• 65+ 5%
Why is this good to know?
Age Demographics
www.myCoachingCenter.com
Training / Resources / Exposure
• No College 22%
• College 52%
• Grad School 26%
• $0-50k 31%
• $50-100k 34%
• $100-150k 19%
• $150k+ 15%
Why is this good to know?
Education & Income
Demographics
www.myCoachingCenter.com
Training / Resources / Exposure
Rank
• United States 32.0% 12
• India 17.5% 8
• United Kingdom 3.6% 14
• Brazil 3.0% 21
• Australia 3.0% 10
• Canada 2.6% 12
• Netherlands 2.6% 9
• South Africa 1.8% 8
• Spain 1.8% 21
• China 1.6% 236
Why is this good to know?
International Stats
www.myCoachingCenter.com
Training / Resources / Exposure
So… How Do You
Find Your New Clients on LI?
www.myCoachingCenter.com
Training / Resources / Exposure
1. Know who your ideal client is:
• What is his/her job
• How much $$$ they make
• Where can you find them
• What keeps them up at night?
2. Be Clear on What Service You Provide:
• It must solve a pain/challenge – or help with a fulfill a strong desire
• Someone is actively searching for this service – needs it and wants it
• Price it in a way that it appeals to your ideal client
*** Be known by your prospects – Be Visible – Gain their Trust ***
2.5 “Prerequisites”
www.myCoachingCenter.com
Training / Resources / Exposure
Gain Visibility & Trust
• Be present in the groups where your ideal client hangs out
• Provide valuable input: comments, share resources
(50+% NOT YOURS)
• Share videos, blog posts, checklists, articles, infographics, webinars,
invites to Radio Show Interviews, etc. (yours)
• All your self-promotional activities should be
Lead-Generation Tools
• Engage in one-on-one conversation with your ideal
client (e.g. after seeing their post)
• CONNECT with Group Manager/s and gain
their trust. Offer to support them!
* - COMMENTS are your #1 way to show your
expertis, & Gain Trust, Like, and Visibility !!!
www.myCoachingCenter.com
Training / Resources / Exposure
The Lead-Generation
& Client-Attraction Strategy
Once your ducks are in a row…
1. Be a member in the Groups where your Ideal Client is LOOKING FOR SOLUTIONS(!)
2. Contact them privately and offer them a solution – start with a Checklist, Video
(tutorial), Free Webinar (most powerful)
3. Once you develop visibility and trust*, contact them and offer them a paid consult
(dealing with difficult teen, video marketing, strategic planning, conflict
management, etc. – offer solution to their most burning pain)
4. Follow Up!!!
www.myCoachingCenter.com
Training / Resources / Exposure
USE a CRM
1. Keep records of who you talked to and what you
talked about
2. LI “CRM” keeps track of your conversations for you
3. Set a reminder of when to follow up – it’s easy in LI
www.myCoachingCenter.com
Training / Resources / Exposure
USE a CRM
1. T
www.myCoachingCenter.com
Training / Resources / Exposure
Resources
• www.22Touch.com – Follow up with Class 
• www.SuccessPrinciples101.com/video –
Marketing/Promo Video Creation Training
• Lead-Generation / List Building Group Coaching
www.myCoachingCenter.com
Training / Resources / Exposure
www.myCoachingCenter.com
Training / Resources / Exposure
Do You Want to Accelerate
Your Coaching Business Growth?
Contact me at
http://my.vCita.com/getMoreClients and set up
a time to chat… (30-minutes No-Strings-Attached
Marketing-Planning Session; or discuss how to
remove a current stumbling block)
… or contact me through LinkedIn
(www.LinkedIn.com/in/egSebastian)

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Get 3 New Clients on LinkedIn... then Rinse & Repeat! (!with Video @ Slide 16!)

  • 1. Get 3 New Clients by Next Week on LinkedIn Presented by: E.G. Sebastian Author, Speaker, Coach Social Media Marketing Strategies
  • 3. www.myCoachingCenter.com Training / Resources / Exposure • More than 200 Million Users • Male Users: 61%; Female Users: 39% • 63% No Kids; 37% Have Kids • 2.7 Million+ Business Pages • 1.5 Million LinkedIn Groups • The 14th Most Visited Site on the Plannet •Source: quantcast.com Why is this good to know? LI Stats
  • 4. www.myCoachingCenter.com Training / Resources / Exposure • 18 6% • 18-24 9% • 25-34 24% • 35-44 23% • 45-54 22% • 55-64 12% • 65+ 5% Why is this good to know? Age Demographics
  • 5. www.myCoachingCenter.com Training / Resources / Exposure • No College 22% • College 52% • Grad School 26% • $0-50k 31% • $50-100k 34% • $100-150k 19% • $150k+ 15% Why is this good to know? Education & Income Demographics
  • 6. www.myCoachingCenter.com Training / Resources / Exposure Rank • United States 32.0% 12 • India 17.5% 8 • United Kingdom 3.6% 14 • Brazil 3.0% 21 • Australia 3.0% 10 • Canada 2.6% 12 • Netherlands 2.6% 9 • South Africa 1.8% 8 • Spain 1.8% 21 • China 1.6% 236 Why is this good to know? International Stats
  • 7. www.myCoachingCenter.com Training / Resources / Exposure So… How Do You Find Your New Clients on LI?
  • 8. www.myCoachingCenter.com Training / Resources / Exposure 1. Know who your ideal client is: • What is his/her job • How much $$$ they make • Where can you find them • What keeps them up at night? 2. Be Clear on What Service You Provide: • It must solve a pain/challenge – or help with a fulfill a strong desire • Someone is actively searching for this service – needs it and wants it • Price it in a way that it appeals to your ideal client *** Be known by your prospects – Be Visible – Gain their Trust *** 2.5 “Prerequisites”
  • 9. www.myCoachingCenter.com Training / Resources / Exposure Gain Visibility & Trust • Be present in the groups where your ideal client hangs out • Provide valuable input: comments, share resources (50+% NOT YOURS) • Share videos, blog posts, checklists, articles, infographics, webinars, invites to Radio Show Interviews, etc. (yours) • All your self-promotional activities should be Lead-Generation Tools • Engage in one-on-one conversation with your ideal client (e.g. after seeing their post) • CONNECT with Group Manager/s and gain their trust. Offer to support them! * - COMMENTS are your #1 way to show your expertis, & Gain Trust, Like, and Visibility !!!
  • 10. www.myCoachingCenter.com Training / Resources / Exposure The Lead-Generation & Client-Attraction Strategy Once your ducks are in a row… 1. Be a member in the Groups where your Ideal Client is LOOKING FOR SOLUTIONS(!) 2. Contact them privately and offer them a solution – start with a Checklist, Video (tutorial), Free Webinar (most powerful) 3. Once you develop visibility and trust*, contact them and offer them a paid consult (dealing with difficult teen, video marketing, strategic planning, conflict management, etc. – offer solution to their most burning pain) 4. Follow Up!!!
  • 11. www.myCoachingCenter.com Training / Resources / Exposure USE a CRM 1. Keep records of who you talked to and what you talked about 2. LI “CRM” keeps track of your conversations for you 3. Set a reminder of when to follow up – it’s easy in LI
  • 13. www.myCoachingCenter.com Training / Resources / Exposure Resources • www.22Touch.com – Follow up with Class  • www.SuccessPrinciples101.com/video – Marketing/Promo Video Creation Training • Lead-Generation / List Building Group Coaching
  • 15. www.myCoachingCenter.com Training / Resources / Exposure Do You Want to Accelerate Your Coaching Business Growth? Contact me at http://my.vCita.com/getMoreClients and set up a time to chat… (30-minutes No-Strings-Attached Marketing-Planning Session; or discuss how to remove a current stumbling block) … or contact me through LinkedIn (www.LinkedIn.com/in/egSebastian)