Gruvi is a Facebook application that allows users between ages 15-50 to watch movie trailers, recommend movies to friends, access movie information and find nearby theaters. The initial logo concepts were deemed too similar to Facebook and not unique enough, so new designs were created to have a groovier style.

1. gruvi
logo concept
© 2010 ed celis twitter: @ed_celis

2. product
• gruvi is a facebook application for
marketing movies using social
media
• target audience: facebook users
15-50 y old
© 2010 ed celis twitter: @ed_celis

3. users of gruvi can:
• watch movie trailers
• recommend movies to their friends
• get information about films like
synopsis, cast, showtimes, and
more
• find the closest place o go to the
movies
© 2010 ed celis twitter: @ed_celis

4. gruvi
© 2010 ed celis twitter: @ed_celis

5. gruvi
© 2010 ed celis twitter: @ed_celis

6. © 2010 ed celis twitter: @ed_celis

7. © 2010 ed celis twitter: @ed_celis

8. © 2010 ed celis twitter: @ed_celis

9. © 2010 ed celis twitter: @ed_celis

10. © 2010 ed celis twitter: @ed_celis

11. © 2010 ed celis twitter: @ed_celis

12. © 2010 ed celis twitter: @ed_celis

13. © 2010 ed celis twitter: @ed_celis

14. much too “facebookie”...
and not groovy enough!
© 2010 ed celis twitter: @ed_celis

15. so...
© 2010 ed celis twitter: @ed_celis

16. © 2010 ed celis twitter: @ed_celis

17. © 2010 ed celis twitter: @ed_celis

18. © 2010 ed celis twitter: @ed_celis

19. © 2010 ed celis twitter: @ed_celis