SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Digital Intelligence
Sports Analytics Demo
Eashwar Raghunathan
in.linkedin.com/in/splunker/
What is DI ?
DI – Digital Intelligence
Analytics
DI - Digital Interaction
The capture, management, and analysis of data to provide a holistic view of the
digital customer experience that drives the measurement, optimization, and
execution of marketing tactics and business strategies.
- Forrester Research
Why DI?
More than 50% of our digital visitors will be via mobile by 2015
Mass reach via TV ads won’t be effective
How to Build a DI framework?
Digital data inputs – incorporating data from all digital marketing touchpoints
Business data inputs – putting digital marketing data into context with data from the business
Data processing – collecting, integrating, and managing data with a high degree of speed and granularity
Data warehouse – storing digital data to make it available for analysis and execution
Analysis – analytics activities spanning dashboards and reports to data mining and forecasting
Action – making analytical data and insights directly available to the applications that drive interactions
Digital Data
inputs
Business
data
inputs
+
Data processing
Data warehouse
Analysis
Value
Huge Volume
Different Devices
Different Channels
High Velocity
Integrations
Correlations
Speed
scalable RedundantReliable
Time to Value
Multiple Sources
Secure
Visualization – Right person, Right TimeTime to Value
ROI
Real-Time
BD Platform
Data Store
5
BSM Run-time Service Model
Web Servers Backend
Application Servers
Middlewares
Internet &
Intranet
Correlation
Classification +
Search Time
Correlation
Real-time
Value
Synch
Survey by Adobe
Why ?
Reduce costs, and Effective Digital Spending
Popular Areas
Its not only Click Stream, its also move stream
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Thanks

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (17)

Digital scm 0.4
Digital scm 0.4Digital scm 0.4
Digital scm 0.4
 
SAP's Innovation Strategy for Public Sector
SAP's Innovation Strategy for Public SectorSAP's Innovation Strategy for Public Sector
SAP's Innovation Strategy for Public Sector
 
ANTS and BIG DATA - The it outsourcing trend - ICTCom 2016
ANTS and BIG DATA - The it outsourcing trend - ICTCom 2016ANTS and BIG DATA - The it outsourcing trend - ICTCom 2016
ANTS and BIG DATA - The it outsourcing trend - ICTCom 2016
 
Artificial Intelligence @ Patistic Innovations
Artificial Intelligence @ Patistic InnovationsArtificial Intelligence @ Patistic Innovations
Artificial Intelligence @ Patistic Innovations
 
Customer 360 de Salesforce
Customer 360 de SalesforceCustomer 360 de Salesforce
Customer 360 de Salesforce
 
Primend Ärikonverents - Keynote: Surviving, Differentiating and Dominating on...
Primend Ärikonverents - Keynote: Surviving, Differentiating and Dominating on...Primend Ärikonverents - Keynote: Surviving, Differentiating and Dominating on...
Primend Ärikonverents - Keynote: Surviving, Differentiating and Dominating on...
 
Webinar: Guest Forrester Analyst Reveals Why Cognitive Search Matters for Eco...
Webinar: Guest Forrester Analyst Reveals Why Cognitive Search Matters for Eco...Webinar: Guest Forrester Analyst Reveals Why Cognitive Search Matters for Eco...
Webinar: Guest Forrester Analyst Reveals Why Cognitive Search Matters for Eco...
 
Technical Innovations powering Business Innovations
Technical Innovations powering Business InnovationsTechnical Innovations powering Business Innovations
Technical Innovations powering Business Innovations
 
Cisco niels vd berg
Cisco niels vd bergCisco niels vd berg
Cisco niels vd berg
 
Leveraging the Power of Big Data
Leveraging the Power of Big DataLeveraging the Power of Big Data
Leveraging the Power of Big Data
 
Dynamics Day 2017 Perth: Preparing the Organisation for Disruption
Dynamics Day 2017 Perth: Preparing the Organisation for DisruptionDynamics Day 2017 Perth: Preparing the Organisation for Disruption
Dynamics Day 2017 Perth: Preparing the Organisation for Disruption
 
Hr analytics
Hr analyticsHr analytics
Hr analytics
 
Closing the Gap: Bringing a Consumer-Like Experience to the Digital Workplace
Closing the Gap: Bringing a Consumer-Like Experience to the Digital WorkplaceClosing the Gap: Bringing a Consumer-Like Experience to the Digital Workplace
Closing the Gap: Bringing a Consumer-Like Experience to the Digital Workplace
 
Business intelligence self service
Business intelligence self serviceBusiness intelligence self service
Business intelligence self service
 
Reimagining the Contact Center with Digital Technologies
Reimagining the Contact Center with Digital TechnologiesReimagining the Contact Center with Digital Technologies
Reimagining the Contact Center with Digital Technologies
 
BI / POWER BI - Key Concepts Business Features
BI / POWER BI - Key Concepts Business FeaturesBI / POWER BI - Key Concepts Business Features
BI / POWER BI - Key Concepts Business Features
 
Journey to analytics in the cloud
Journey to analytics in the cloudJourney to analytics in the cloud
Journey to analytics in the cloud
 

Ähnlich wie Digital Intelligence

NRF BigIdeas_Big Data in Retail_AN16
NRF BigIdeas_Big Data in Retail_AN16NRF BigIdeas_Big Data in Retail_AN16
NRF BigIdeas_Big Data in Retail_AN16
Bill Lombardi
 
Business intellegence
Business intellegenceBusiness intellegence
Business intellegence
Gaurav Khatri
 
Digital Transformation.pptx
Digital Transformation.pptxDigital Transformation.pptx
Digital Transformation.pptx
Rajoo Jha
 

Ähnlich wie Digital Intelligence (20)

PHI - Integration
PHI - IntegrationPHI - Integration
PHI - Integration
 
5 Signs You're Ready to Adopt Customer Journey Analytics
5 Signs You're Ready to Adopt Customer Journey Analytics5 Signs You're Ready to Adopt Customer Journey Analytics
5 Signs You're Ready to Adopt Customer Journey Analytics
 
How Can You Calculate the Cost of Your Data?
How Can You Calculate the Cost of Your Data?How Can You Calculate the Cost of Your Data?
How Can You Calculate the Cost of Your Data?
 
Sage Business Intelligence Solutions Comparison
Sage Business Intelligence Solutions ComparisonSage Business Intelligence Solutions Comparison
Sage Business Intelligence Solutions Comparison
 
IBM Solutions Connect 2013 - Getting started with Big Data
IBM Solutions Connect 2013 - Getting started with Big DataIBM Solutions Connect 2013 - Getting started with Big Data
IBM Solutions Connect 2013 - Getting started with Big Data
 
IBM Solutions Connect 2013 Leadership Meet Keynote
IBM Solutions Connect 2013 Leadership Meet KeynoteIBM Solutions Connect 2013 Leadership Meet Keynote
IBM Solutions Connect 2013 Leadership Meet Keynote
 
Big data and analytics ibm digital game plan short v2 nonconf
Big data and analytics ibm digital game plan short v2 nonconfBig data and analytics ibm digital game plan short v2 nonconf
Big data and analytics ibm digital game plan short v2 nonconf
 
About MAIA Intelligence Company Profile
About MAIA Intelligence Company ProfileAbout MAIA Intelligence Company Profile
About MAIA Intelligence Company Profile
 
Leverage Sage Business Intelligence for Your Organization
Leverage Sage Business Intelligence for Your OrganizationLeverage Sage Business Intelligence for Your Organization
Leverage Sage Business Intelligence for Your Organization
 
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...
Webinar:  Know Where, Why, What: Big Data’s Role In Predictive And Location A...Webinar:  Know Where, Why, What: Big Data’s Role In Predictive And Location A...
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...
 
NRF BigIdeas_Big Data in Retail_AN16
NRF BigIdeas_Big Data in Retail_AN16NRF BigIdeas_Big Data in Retail_AN16
NRF BigIdeas_Big Data in Retail_AN16
 
Business intellegence
Business intellegenceBusiness intellegence
Business intellegence
 
Data Elicitation corporate presentation (june 2014)
Data Elicitation corporate presentation (june 2014)Data Elicitation corporate presentation (june 2014)
Data Elicitation corporate presentation (june 2014)
 
IBM presentation
IBM presentationIBM presentation
IBM presentation
 
Digital Transformation.pptx
Digital Transformation.pptxDigital Transformation.pptx
Digital Transformation.pptx
 
Power Of Data Analytics - Natasa Jukic
Power Of Data Analytics - Natasa JukicPower Of Data Analytics - Natasa Jukic
Power Of Data Analytics - Natasa Jukic
 
Enhance CX (Customer Experience) / LSC Digital
Enhance CX (Customer Experience) / LSC DigitalEnhance CX (Customer Experience) / LSC Digital
Enhance CX (Customer Experience) / LSC Digital
 
Acquity Group Overview
Acquity Group OverviewAcquity Group Overview
Acquity Group Overview
 
Sales process data activation
Sales process data activationSales process data activation
Sales process data activation
 
Juha Teljo
Juha TeljoJuha Teljo
Juha Teljo
 

Kürzlich hochgeladen

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Kürzlich hochgeladen (20)

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 

Digital Intelligence

  • 1. Digital Intelligence Sports Analytics Demo Eashwar Raghunathan in.linkedin.com/in/splunker/
  • 2. What is DI ? DI – Digital Intelligence Analytics DI - Digital Interaction The capture, management, and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization, and execution of marketing tactics and business strategies. - Forrester Research
  • 3. Why DI? More than 50% of our digital visitors will be via mobile by 2015 Mass reach via TV ads won’t be effective
  • 4. How to Build a DI framework? Digital data inputs – incorporating data from all digital marketing touchpoints Business data inputs – putting digital marketing data into context with data from the business Data processing – collecting, integrating, and managing data with a high degree of speed and granularity Data warehouse – storing digital data to make it available for analysis and execution Analysis – analytics activities spanning dashboards and reports to data mining and forecasting Action – making analytical data and insights directly available to the applications that drive interactions Digital Data inputs Business data inputs + Data processing Data warehouse Analysis Value Huge Volume Different Devices Different Channels High Velocity Integrations Correlations Speed scalable RedundantReliable Time to Value Multiple Sources Secure Visualization – Right person, Right TimeTime to Value ROI Real-Time
  • 5. BD Platform Data Store 5 BSM Run-time Service Model Web Servers Backend Application Servers Middlewares Internet & Intranet Correlation Classification + Search Time Correlation Real-time Value Synch
  • 7. Why ? Reduce costs, and Effective Digital Spending
  • 8. Popular Areas Its not only Click Stream, its also move stream