Advertising in the Gaming world

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5 years after, it is more than clear that the predictions about the Advertising in the gaming world have come true. Please see the slides I showed in my pesentation in the University of Karlskrona (Sweden) in 2006 to speak about the enormous oportunities which were going to come up from the video games marketing wise. Now, we know this is only the beginning and that the new generation of consoles and the social media make everyting possible.

Business

“ Advertising in the Gaming World” Eduardo Arregocés -2006-

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Where can I find out more about it? “ The Gaming Evolution Comes to SF/BIG” Emma Brownell http://www.imediaconnection.com/content/6901.asp October 05, 2005 “ El mercado se acerca a los $ 4.000 millones anuales” Miguel Angel Fuks http://rionegro.com.ar/diario/economico/2006/11/19/4198.php “ Wikipedia” http://es.wikipedia.org/wiki/Industria_de_los_videojuegos “ Los vidiojuegos mueven 73 millones de Euros en publicidad” http://www.marketingdirecto.com/noticias/noticia.php?idnoticia=18140 “ The Gaming Evolution Comes to SF/BIG” http://www.imediaconnection.com/content/6901.asp “ Interactive Digital Software Association” www.idsa.com “ Retailer Opens Outpost in Second Life” http://www.micropersuasion.com/advergaming/index.html

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Advertising in the Gaming world

1. “ Advertising in the Gaming World” Eduardo Arregocés -2006-

6. Games are rated just like movies

10.

11. Where can I find out more about it? “ The Gaming Evolution Comes to SF/BIG” Emma Brownell http://www.imediaconnection.com/content/6901.asp October 05, 2005 “ El mercado se acerca a los $ 4.000 millones anuales” Miguel Angel Fuks http://rionegro.com.ar/diario/economico/2006/11/19/4198.php “ Wikipedia” http://es.wikipedia.org/wiki/Industria_de_los_videojuegos “ Los vidiojuegos mueven 73 millones de Euros en publicidad” http://www.marketingdirecto.com/noticias/noticia.php?idnoticia=18140 “ The Gaming Evolution Comes to SF/BIG” http://www.imediaconnection.com/content/6901.asp “ Interactive Digital Software Association” www.idsa.com “ Retailer Opens Outpost in Second Life” http://www.micropersuasion.com/advergaming/index.html

12. Thanks… Any Question?