7. ‘You have been influenced when you think in a way you wouldn’t otherwise have thought, or do something you wouldn’t have done’ The Business of Influence, Philip Sheldrake
8. You will follow Eb on twitter!! And recommend him on LinkedIn…
15. Finding the people that matter… LISTEN PLAN ENGAGE TRANSACT Social Media ROI Conversation maps Influencer audits Events, Exclusive content Product development
24. Creating a unique experience 25thbirthday Approach: replicate offline brand values online tap into existing fan base to build community create unique experiences for biggest advocates Boosted web community by 100% Campaign generated £140k in 2 hours on actually birthday Results: 42% Increased online sales by
25.
26. 5 do’s of influencer engagement Be genuine and authentic Focus on what’s in it for them Offer something exclusive (and mean it) Surprise them (in a good way) Get off the computer and into the real world
27. PLEASE DON’T. EVER. Outsource everything to an external party Think it’s a 10 minute job Be the online equivalent of a window salesman Write cheques that you can’t cash Don’t be a dick. Seriously.
There’s an importance distinction between influencer and influence.
Last few years have seen emergence of tools to measure online influence
Everyone now has a social presence of sorts. We’ve all seen the stats and graphs about online penetration blah blah blahWe get it now. Everyone’s on Facebook and Twitter
But so what? As a brand and as an individual when you first open yourself to the online world it can see a bit circle jerkyLike going to a night club without any friends
But so what? As a brand and as an individual when you first open yourself to the online world it can see a bit circle jerkyLike going to a night club without any friends
But where do we start?Conversation is easy when it’s 6 or less participantsAfter that, it’s becomes less of a conversation and just reverse broadcastSo how do you know who to spend time talking to.