Presentation of Nightsbridge Reservation Solutions at E-Tourism East Africa Conference September 2-3rd 2010 Nairobi

1. Bringing you
Bookings from
the World

2. Marketing Channel Distribution
& Online Booking

3. “The internet can no longer be viewed just as an
add-on to marketing efforts – it is now an integral,
critical part of travel distribution.”
“Traffic to the travel category of websites is actually
increasing as people tighten their belts.”
“People are researching their travel decisions more
intensively online and are shifting to the online channel
as they become more price sensitive.”
Diane Clarkson, Travel Industry Analyst at Jupiter Research and Bill Tancer, Hitwise, in
webinar: Travel 2.0 Today, The Economy and the Evolving Travel Landscape.

4. Hotels & Activity Providers need to find
a way to interact with the marketing
power of the web.
They need to solve the following
problems:
1. vailability
A
2. isibility
V
3. Bookability’
‘

5. The
Availability
Problem:
We’d like to stay…
Do you have availability?

6. The
Availability Yes
Yes No
Problem:
Yes
Yes
Yes!
Email Replies:
- Inconvenient to guest.
- Inefficient for you.
You may lose the
booking!

7. Your destination may lose the
booking if it is difficult to book.

8. Realtime Online Booking Form
A “Check Availability
and Book Online”
button on websites.

9. For an accommodation or activity provider,
the next challenge is to ensure that
everyone else who would like to sell the
accommodation or activity has access to
availability and rates.

10. 2. Visibility:
The “Finding You” Problem

11. Online searches….
…are very competitive. It’s difficult to
make it into the top 10 on Google.

12. Hotels need to access online operators to
grow their business – and those sites all
need availability updates.

13. 3. ‘Bookability’ Problem
“Never let your ads write checks
that your website can’t cash.”
Avinash Kaushik

14. Checkout options
should include online
payment.

15. It’s never
too late!

16. Solutions

17. Nightsbridge Front Office
Easy-to-use booking
software with invoicing
and Excel reports., e.g.
In-House report.
For properties that are
using a manual system
currently.

18. nightsbridge switch from other systems
GuestHMng Hotelier ResRequest Apex nightsbridge

19. Realtime Booking on Web Site

20. Allows guest to enter
dates and length of
travel and see what
rooms are available
and at what rate.

21. Agents or Tour Operators
might also need to log in
to see availability at their
negotiated (STO) rates.

22. Rates/Inventory Management
Hotel only updates
one system to push
availability and rates
out to many channels.

25. The paybridge payment solution offers
a “Front-end” for payment gateways.
E.g. Hotel signs up with KCB and the
booking system will connect to the KCB
merchant number for direct deductions.

26. Checkout options
should include online
payment.

27. The Process
Email booking
Phone booking
nightsbridge
email
email
sms

28. CC Process
Email booking
Online booking
nightsbridge
email
email

29. Benefits to Guest House/Hotel:
• Increased internet exposure – means more
bookings.
• Market Access to many Distribution Channels.
• Only one system to update – less
administration, fewer mistakes.
• Integration to online merchants, e.g. KCB, for
easy online settlement.

30. Watch this space…

32. Work
with us:

33. Contact nightsbridge
Nairobi:
Bernard Mbire Kihiu
Email: bernard@nightsbridge.com
Mobile: +254 733 75 75 17
Cape Town:
info@nightsbridge.co.za
Tel: +27 21 790 9910
www.nightsbridge.com