From our trip to Dublin June 2010

1. Aedan Ryan PuddleDucks.ie PuddleDucks.ie PuddleDucks

2. PuddleDucks PuddleDucks.ie

3. Why we Started …. PuddleDucks.ie After .… Before ….

4. The story so far … PuddleDucks.ie Founded in 2005 Website: www.puddleducks.ie Self Funded with support from Enterprise Board Main sales channel: Online Sales to Irish Market Market: Outdoor Clothing for Children Expanded to Outdoor Clothing for Adults in 2007 Summer 2010 – launched Summer Beach range Awards: Best Online Trader – IIA Net Visionary Awards 2009

5. Who we are … PuddleDucks.ie Our Business Principles: Emphasis on Customer Service Quality Products / Reasonable Price Secure and Trustworthy Website Experience

6. PuddleDucks.ie Live with www.puddleducks.ie in April 2005 Initially not fully automated – ad-hoc payment processing Re-designed / re-developed website in 2007 X-Cart / Realex / CMS Planned re-design / upgrade in Q4 2010 Website Development

7. Over 100 Website Products PuddleDucks.ie

8. Online Payment Processing PuddleDucks.ie Website Integrated with Realex Payments Accept payments in Visa, MasterCard, Laser (debit card) Seamlessly through site / Security Cert (Thawte) Accept orders by phone / Online Terminal Batched overnight – Funds within 2 days

9. Marketing - Advertising PuddleDucks.ie Print vs. Online Best things in life are free ! – press releases / surveys Print : Editorial vs. Ads Online highly measureable – conversions Google AdWords Cost effective / lead to sales conversions Measure Return on Investment on Campaign Facebook Ads – to website / to Facebook page Highly targeted Conversions low / Brand Awareness high

10. Facebook Ad – to Website PuddleDucks.ie

11. Facebook Ad – to PuddleDucks Page PuddleDucks.ie

12. Customer Reviews PuddleDucks.ie Build on Word of Mouth Referrals / Add trust Customer Review API from LouderVoice.com Customers enter reviews on website or by email Appear on website home page, product page and on the LouderVoice website

13. Social Media – Facebook PuddleDucks.ie Facebook Page: www.facebook.com/puddleducks Facebook Page features: - new products - special offers - competitions - items of interest - free shipping for fans

14. Facebook Page PuddleDucks.ie

15. Facebook Competitions PuddleDucks.ie

16. PuddleDucks Blog PuddleDucks.ie http://blog.puddleducks.ie/

17. Email Marketing PuddleDucks.ie Monthly newsletters Over 3000 opt-in subscribers

18. Reciprocal Marketing PuddleDucks.ie Co-operate with businesses with similar customer demographic Mutually beneficial <-> Low Cost Examples : Easter Art Competition – ToysOnline.ie MyChildcare.ie Dad.ie MyKidsTime

19. Google Analytics – what we track PuddleDucks.ie Traffic Sources, Conversion Rate, Bounce Rate Calculate Return on Investment on Google Adwords Conversion & Bounce Rate per Google AdWords AdGroup

20. Real Time Analytics PuddleDucks.ie Use opentracker.net

21. Real Time Analytics PuddleDucks.ie Use opentracker.net – Visitor Clickstream

22. Future Plans PuddleDucks.ie Re-design / Re-develop Website Multi-currency / Multi-language Support International Expansion Funding / Staff Recruitment

23. Thank You PuddleDucks.ie Please connect at: Email: aedan@puddleducks.ie Facebook: www.facebook.com/puddleducks Twitter: @puddleducks LinkedIn: Aedan Ryan