Nike: 'Co-writing the future'

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Less than a month ago Nike launched its classic world cup epic 'Write the Future'. This presentation is an anlysis of the communication and the impact it is making across the world.

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The world has answered – Owned Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Google, Alexa, comScore

The world has answered – Earned Media Sources YouTube.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YouTube Views for NIKE ‘Write The Future’ Spot: Total Views 15, 366, 280

It has engaged Worldwide football audience

The People – Citizens of the world writing on ‘Write the future’ Source: Sysomos

The People – Citizens of the world talking ‘Write the Future’ Source: Sysomos, Google, Baidu

And it has done all that in a very social way

Nike – ‘Co-writing the Future’ Source: Google 2,460,000 Ongoing discussions (Forums, Blogs, Discussion Boards, etc)

Nike – ‘Co-writing the Future’ Source: WARC Facebook Fans BEFORE Nike wrote the Future 600, 000

Nike – ‘Co-writing the Future’ Source: WARC, Facebook Facebook Fans AFTER Nike wrote the future 1, 183, 657 An extra 0.5 million (Apx) fans in less than two weeks

Nike – And it has done all that in a very social way Social platforms mentioning and generating buzz for ‘Write the Future’ Co-Writing the Future

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2. This is the work

3. And these are the KPIs to measure its success To be honoured as truly brilliant the work must demonstrate; = It has engaged Worldwide football audience Nike is a Global Brand Football is a Global Sport And ‘Sport’ is a Social thing + + It has generated worldwide brand buzz And it has done all that in a very social way + +

4. It has generated worldwide brand buzz

5. The world has answered Source: WARC

8. Online Brand Share of Voice – Nike VS. Addidas Source: Nielsen

9. Nike.com – Visitors Source: Alexa

10. It has engaged Worldwide football audience

11. The People – Citizens of the world writing on ‘Write the future’ Source: Sysomos

12. The People – Citizens of the world talking ‘Write the Future’ Source: Sysomos, Google, Baidu

13. And it has done all that in a very social way

14. Nike – ‘Co-writing the Future’ Source: Google 2,460,000 Ongoing discussions (Forums, Blogs, Discussion Boards, etc)

15. Nike – ‘Co-writing the Future’ Source: WARC Facebook Fans BEFORE Nike wrote the Future 600, 000

16. Nike – ‘Co-writing the Future’ Source: WARC, Facebook Facebook Fans AFTER Nike wrote the future 1, 183, 657 An extra 0.5 million (Apx) fans in less than two weeks

17. Nike – And it has done all that in a very social way Social platforms mentioning and generating buzz for ‘Write the Future’ Co-Writing the Future

18.

Nike: 'Co-writing the future'

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